It would be nice if:
A. approved shipment for goods(dvds/schwags) be shipped. And If for
some reason, we (fedoraproject) can't ship then:
1. inform the appropriate ambassador and tell him/the list the reason
2. help/reply to another ambassador who is trying to provide
support/assistance
Then, the ambassador(s) won't be embarrassed on the ground, like simon said.
B. give appropriate gifts to ambassadors who are awarded. I don't mean
expensive here, but at least things "a special fedora t-shirt", " a
fedora pin",.. which the fedora ambassador can wear on the booth. The
first ambassador award, the coffee mug is indeed a great gift.
C. goodies requests have been rejected, the appropriate ambassador
should be notified.