2) If your package is in any of the default package sets:...
b) The menu item should usually be the application's generic/descriptive name. For example, use "Web Browser" instead of "Mozilla" or "Mozilla Web Browser".
3) If your package is NOT in any of the default package sets: a) The menu name should usually be the application's given name + the generic/descriptive name. For example, use "Mozilla Web Browser" instead of "Web Browser" or "Mozilla".