Paul W. Frields wrote:
The best slogans are calls to action. Can we agree to concentrate not on descriptions of Fedora for a slogan, but calls to action, with an active verb? "Freedom to rock out": Not such a good slogan. There's no call to action, just a description of what the product provides. "Rock out": Better, and makes the consumer feel like they're being empowered by the product.
Innovate Freely? Jack