Re: [OS:N:] Quick Survey

["Jonathan Moore" <moorejon usd465 com>]

Unless you are assuming that the reason people aren't buying your product in
a segment is due to lack of knoweldge, in which case knowing why those that
are is helpful as well, because you can tune your marketing message to
highlight these strengths.

--
Jonathan Moore
moorej07 email uophx edu
Alt: moorejon usd465 com
University of Phoenix Online
----- Original Message -----
From: "Colin Mattoon" <cjm2 lewiston com>
To: <open-source-now-list redhat com>
Sent: Sunday, September 29, 2002 2:20 PM
Subject: Re: [OS:N:] Quick Survey


> On Sun, 2002-09-29 at 10:42, Edward Cheadle wrote:<and I clipped>
> > I don't find it hard to believe, but it is sad how
> > intolerant people are--particularly people on this
> > list The Redhat survey was clearly labeled as
> > marketing information. It was not a subtle come on or
> > an advertisement.
> >
> I agree, but as a slightly off topic aside, I think a market survey is
> more useful if it focuses on issues of "why I don't," rather than "why I
> do," and "what's wrong" rather than "what's right." Eliminate the
> negatives and they'll buy the product without as much need to accentuate
> the positives.
>
> I'm not affiliated with Red Hat, and I'm not an educator, but because my
> wife is a teacher at a school with a budget stretched to the limit and
> beyond, I occassionaly find myself acting as her defacto consultant,
> after-hours helper, trouble shooter, IT grunt.
>
> There are many things I like about Red Hat, and although I use the brand
> for certain things (and even buy the occassional boxed set, so that I
> don't feel like a total free-loader -- but that's my hangup -- and I'm
> not suggesting that others shouldn't use it entirely for free if they
> want to), there are some compelling reasons I don't use Red Hat as my
> primary Linux distribution.
>
> Because of the benefits I perceive in using Red Hat (more third party
> support and compatible commercial applications -- as well as being the
> closest thing we have to a standard Linux distribution) versus most
> other distributions, coupled to a decent, albeit imperfect, package
> management system, I'd like to be able to use Red Hat more than I do --
> and a survey shouldn't overlook the opportunity to discover reasons why
> the product isn't used at the same time it probes for "mind share" and
> public perception.
>
> Later,
> Colin Mattoon
>
>
>
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