Re: [OS:N:] Quick Survey

[Colin Mattoon <cjm2 lewiston com>]

On Sun, 2002-09-29 at 13:40, Jonathan Moore wrote:
> Unless you are assuming that the reason people aren't buying your product in
> a segment is due to lack of knoweldge, in which case knowing why those that
> are is helpful as well, because you can tune your marketing message to
> highlight these strengths.
> 
True enough, although I think we can accept a priori that members of
this list are aware of Linux in general, and Red Hat in particular, by
virtue of their membership. 

The first goal of marketing -- awareness of the marque -- has already
been met here. That's really the knowledge tested by this survey.

But understand: I have no complaint with Red Hat's use of the list to
conduct a survey. My comments were intended only as a casual critique of
the survey.

Later,
Colin Mattoon


> --
> Jonathan Moore
> moorej07 email uophx edu
> Alt: moorejon usd465 com
> University of Phoenix Online
> ----- Original Message -----
> From: "Colin Mattoon" <cjm2 lewiston com>
> To: <open-source-now-list redhat com>
> Sent: Sunday, September 29, 2002 2:20 PM
> Subject: Re: [OS:N:] Quick Survey
> 
> 
> > On Sun, 2002-09-29 at 10:42, Edward Cheadle wrote:<and I clipped>
> > > I don't find it hard to believe, but it is sad how
> > > intolerant people are--particularly people on this
> > > list The Redhat survey was clearly labeled as
> > > marketing information. It was not a subtle come on or
> > > an advertisement.
> > >
> > I agree, but as a slightly off topic aside, I think a market survey is
> > more useful if it focuses on issues of "why I don't," rather than "why I
> > do," and "what's wrong" rather than "what's right." Eliminate the
> > negatives and they'll buy the product without as much need to accentuate
> > the positives.
> >
> > I'm not affiliated with Red Hat, and I'm not an educator, but because my
> > wife is a teacher at a school with a budget stretched to the limit and
> > beyond, I occassionaly find myself acting as her defacto consultant,
> > after-hours helper, trouble shooter, IT grunt.
> >
> > There are many things I like about Red Hat, and although I use the brand
> > for certain things (and even buy the occassional boxed set, so that I
> > don't feel like a total free-loader -- but that's my hangup -- and I'm
> > not suggesting that others shouldn't use it entirely for free if they
> > want to), there are some compelling reasons I don't use Red Hat as my
> > primary Linux distribution.
> >
> > Because of the benefits I perceive in using Red Hat (more third party
> > support and compatible commercial applications -- as well as being the
> > closest thing we have to a standard Linux distribution) versus most
> > other distributions, coupled to a decent, albeit imperfect, package
> > management system, I'd like to be able to use Red Hat more than I do --
> > and a survey shouldn't overlook the opportunity to discover reasons why
> > the product isn't used at the same time it probes for "mind share" and
> > public perception.
> >
> > Later,
> > Colin Mattoon
> >
> >
> >
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