Fw: [nylug-talk] Fun with Nike

["Danny Wheeler" <dwheeler suffolk lib ny us>]

----- Original Message -----
From: "Billy Donahue" <billy dadadada net>
To: "NYLUG-Talk List" <nylug-talk nylug org>
Sent: Monday, February 26, 2001 10:33 AM
Subject: [nylug-talk] Fun with Nike


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> Nike now lets you personalize your shoes by submitting a word or phrase
> which  they will stitch onto your shoes, under the swoosh.  So Jonah
> Peretti filled out the form and sent them $50 to stitch "sweatshop" onto
> his shoes.
>
> Here's the responses he got... fun and games with Nike...
>
>
> From: "Personalize, NIKE iD" <nikeid_personalize nike com> To: "'Jonah
> H. Peretti'" peretti media mit edu
> Subject: RE: Your NIKE  iD order o16468000
>
> Your NIKE iD order was cancelled for one or more of the following
> reasons:
>
> 1) Your Personal iD contains another party's trademark or other
> intellectual property
>
> 2) Your Personal iD contains the name of an athlete or team we do not
> have the legal right to use
>
> 3) Your Personal iD was left blank.  Did you not want any
> personalization?
>
> 4) Your Personal iD contains profanity or inappropriate slang, and
> besides, your mother would slap us.
>
> If you wish to reorder your NIKE iD product with a new personalization
> please visit us again at www.nike.com
>
> Thank you, NIKE iD
>
>
>
> From: "Jonah H. Peretti" peretti media mit edu> To: "Personalize, NIKE
> iD" nikeid_personalize nike com
> Subject: RE: Your NIKE  iD order o16468000
>
> Greetings,
>
> My order was canceled but my personal NIKE iD does not violate any of
> the criteria outlined in your message. The Personal iD on my custom ZOOM
> XC USA running shoes was the word "sweatshop." Sweatshop is not:
>
> 1) another's party's trademark,
>
> 2) the name of an athlete,
>
> 3) blank, or
>
> 4) profanity.
>
> I choose the iD because I wanted to remember the toil and labor of the
> children that made my shoes.  Could you please ship them to me
> immediately.
>
> Thanks and Happy New Year, Jonah Peretti
>
>
>
> From: "Personalize, NIKE iD" nikeid_personalize nike com> To: "'Jonah H.
> Peretti'" <peretti media mit edu
> Subject: RE: Your NIKE  iD order o16468000
>
> Dear NIKE iD Customer,
>
> Your NIKE iD order was cancelled because the iD you have chosen
> contains, as stated in the previous e-mail correspondence,
> "inappropriate slang".  If you wish to reorder your NIKE iD product with a
> new
> personalization please visit us again at nike.com
>
> Thank you, NIKE iD
>
>
>
> From: "Jonah H. Peretti" peretti media mit edu> To: "Personalize, NIKE
> iD" nikeid_personalize nike com> Subject: RE: Your NIKE  iD order
> o16468000
>
> Dear NIKE iD,
>
> Thank you for your quick response to my inquiry about my custom ZOOM XC
> USA running shoes.  Although I commend you for your prompt customer
> service,
>
> I disagree with the claim that my personal iD was appropriate slang.
> After consulting Webster's Dictionary, I discovered that "sweatshop" is
> in fact part of standard English, and not slang.  The word means: "a shop
or
> factory in which workers are employed for long hours at low wages and
under
> unhealthy
> conditions"  and its origin dates from 1892.  So my personal iD does meet
> the criteria
> detailed in your first email.
>
> Your web site advertises that the NIKE iD program is "about freedom to
> choose and freedom to express who you are."  I share Nike's love of
> freedom and personal expression.  The site also says that "If you want it
> done
> right...build it yourself."  I was thrilled to be able to build my own
> shoes, and my personal iD was offered as a small token of appreciation for
> the
> sweatshop workers poised to help me realize my vision.  I hope that you
will
> value my
> freedom of expression and reconsider your decision to reject my order.
>
> Thank you, Jonah Peretti
>
>
>
> From: "Personalize, NIKE iD" nikeid_personalize nike com> To: "'Jonah H.
> Peretti'" peretti media mit edu> Subject: RE: Your NIKE  iD order
o16468000
>
> Dear NIKE iD Customer,
>
> Regarding the rules for personalization it also states on the NIKE iD
> web site that "Nike reserves the right to cancel any personal iD up to
> 24 hours after it has been submitted".  In addition, it further explains:
> "While we honor most personal iDs, we cannot honor every one. Some may
> be (or contain) other's trademarks, or the names of certain professional
> sports teams, athletes or celebrities that Nike does not have the right
> to use.
>
> Others may contain material that we consider inappropriate or simply do
> not want to place on our products. Unfortunately, at times this obliges
> us to decline personal iDs that may otherwise seem unobjectionable.  In
any
> event, we will let you know if we decline your personal iD, and we will
> offer you the chance to submit another."  With these rules in mind, we
> cannot
> accept your order as submitted.  If you wish to reorder your NIKE
> iD product with a new personalization please visit us again at
> www.nike.com
>
> Thank you, NIKE iD
>
>
>
> From: "Jonah H. Peretti" peretti media mit edu> To: "Personalize, NIKE
> iD" nikeid_personalize nike com> Subject: RE: Your NIKE  iD order
> o16468000
>
> Dear NIKE iD,
>
> Thank you for the time and energy you have spent on my request.  I have
> decided to order the shoes with a different iD, but I would like to make
> one small request.
>
> Could you please send me a color snapshot of the ten-year-old
> Vietnamese girl who makes my shoes?
>
> Thanks, Jonah Peretti
> <no response>
>
>
>
> As one forwarder writes:
>
> this will now go round the world much farther and faster than any of
>  the adverts they paid Michael Jordan more than the entire wage packet of
> all their sweatshop workers in the world to do...
>
> I normally avoid making a plea to pass on these things, but this time I
> say:
>
> JUST DO IT
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