If you are editing the DSL with the GUI, or as text, you will notice there is a [scope] item at the start of each mapping line. This indicates if the sentence/word applies to the LHS, RHS or is a keyword. Valid values for this are [condition], [consequence] and [keyword] (with [when] and [then] being the same as [condition] and [consequence] respectively). When [keyword] is used, it means you can map any keyword of the language like "rule" or "end" to something else. Generally this is only used when you want to have a non English rule language (and you would ideally map it to a single word).