15.1.2. HTML/Text alternative part
Whilst most mail readers nowadays support HTML, some don't, so you can add a plain text alternative to your email body:
<m:body>
<f:facet name="alternative">Sorry, your email reader can't show our fancy email,
please go to http://labs.jboss.com/jbossseam to explore Seam.</f:facet>
</m:body>