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Red Hat EMEA partner program benefits
On this page:
- Partner levels
- Customer and partner benefits
- Membership benefits summary | Solution Provider and Corporate Reseller track benefits | ISV Program track benefits
With the availability of a 3-tiered and refined partner program in EMEA, the new partner accreditations range from Red Hat® Ready through Red Hat Advanced Business Partner and up to the new Red Hat Premier Business Partner membership level.
|Partner level||Red Hat Solution Provider and Corporate Reseller|
|Premier level||The Premier level is for partners who have a strategic relationship with Red Hat and who provide the highest contribution to Red Hat and the Red Hat Partner ecosystem. Premier Business Partners have the highest level of visibility at Red Hat and in the marketplace.|
|Advanced level||Partners who have reached the Advanced membership level have consistently met sales targets and expectations as defined in this program guide. The Advanced Business Partner has access to advanced sales benefits, such as deal registration and higher NAT tiers, along with other benefits.|
|Ready level||The Ready level membership enables partners to grow their open source practices while building Red Hat Enterprise Linux® and JBoss® competency. At this membership level, Ready Business Partners have access to a variety of marketing collateral, tools, and software.|
The new EMEA partner program is designed to meet the needs of both the channel in EMEA and expectations from customers in the region.
From a customer perspective, the 3 membership levels greatly simplify the identification of Red Hat partners with certified expertise and a track record of success.
In addition to the 3 levels of membership, the 2 partner specializations—Infrastructure and Middleware—let customers easily identify a Red Hat partner with the subject matter expertise they need.
The 3 membership levels give partners a clear path on which to upgrade their membership accreditations to the next higher level. Red Hat's partner program is based on benefits and requirements for each level of membership. As partners demonstrate more commitment, contribution, and competence, more benefits are made available, and higher membership accreditation can be achieved.
With the 3-tiered program structure, partners can more gradually add skills and business contributions as their Red Hat- or JBoss-related business grows.
The tables below summarize the new benefits of each membership level:
- Solution Provider track benefits
- Coroporate Reseller track benefits
- ISV program track benefits
The Solution Provider and Corporate Reseller program track is structured to provide the following 3 levels of membership:
- Red Hat Ready Partner: Entry level into the partner program or for partners with an opportunity driven Red Hat business.
- Red Hat Advanced Business Partners: Qualified partners with Red Hat-certified expertise and a track record with successful Red Hat or JBoss projects.
- Red Hat Premier Business Partners: Expert-level business partners with a significant focus on Red Hat- or JBoss-related projects. Red Hat Premier Business Partners are well trained and highly committed to working closely with Red Hat on business opportunities. They lead with top-level services and customer satisfaction.
Solution Provider track benefits at a glance
|General program benefits|
|Red Hat Partner Center access||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Product marketing collateral and campaigns||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Partner directory listing and search||(Yes²)||Yes||Yes||Yes||Yes||Yes||Yes|
|Success story highlights eligibility||No||Yes||Yes||Yes||Yes||Yes||Yes|
|Open Source Assurance||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Sales and technical partner seminars||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Web-based product training||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Online sales training||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Technical training discount||via distribution||Yes (25%)||Yes (25%)||Yes (25%)||Yes (30%)||Yes (30%)||Yes (30%)|
|JBoss master class discount||No||N/A||
2 free seats,
per additional seat
|Renewals annuity business||Yes||Yes||Yes||No||Yes||Yes||Yes|
|Access to Red Hat Sales teams||No||Yes||Yes||Yes||Yes||Yes||Yes|
|Deal registration program||No||Yes||Yes||Yes||Yes||Yes||Yes|
|Demand-generation campaign participation eligibility||No||Yes||Yes||No||
Market development funds elibibility per annual business
|Red Hat Partner Manager||No||No||No||Yes||Yes||Yes||Yes|
|Special bid request||No||Yes||No||No||Yes||Yes||Yes|
|Access to transactional discounts||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
Co-engagement with Red Hat
|Demonstration subscriptions (not for resale)||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Campaign templates and guidelines||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Partner program logo usage||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
|Partner program logo with specialization mark||No||Yes||Yes||Yes||Yes||Yes||Yes|
|Partner program certificate||Yes||Yes||Yes||Yes||Yes||Yes||Yes|
Discount on Red Hat Professional
JBoss developer support
|Access to a local Red Hat solution architect4||No||No||No||Yes||No||No||Yes|
Technical presales support (web-
|On-site presales engagements||0||2||2||0||4||4||4|
- Based on lead distribution rules.
- Only eligible if Ready partner has 1 certified sales person (or certified engineer) and 1 annual customer reference.
- Based on participation rules.
- Expertise in Red Hat Enterprise Virtualization, where available.
Corporate reseller track benefits at a glance
|General partner program benefits|
|Red Hat Partner Center access||Yes||Yes||Yes|
|Product marketing collateral and campaigns||Yes||Yes||Yes|
|Partner directory listing and search||(Yes*)||Yes||Yes|
|Success story highlights eligibility||No||Yes||Yes|
|Open Source Assurance||Yes||Yes||Yes|
|Sales and technical partner seminars||Yes||Yes||Yes|
|Web-based product training||Yes||Yes||Yes|
|Online sales training||Yes||Yes||Yes|
|Subscription education training||Yes (e-learning)||Yes (e-learning or onsite)||Yes (e-learning or onsite)|
|Renewals annuity business||No||Yes||Yes|
|Access to Red Hat Sales teams||No||Yes||Yes|
|Qualified for fulfillment relationship in country||No||Yes||
|Demand-generation campaign participation eligibility||No||Yes||Yes|
|Market development funds eligibility per annual business plan||No||No||Yes|
|Red Hat Partner manager||No||Yes (if agreed in business plan)||Yes|
|Deal registratration participation eligibility||No||
(3% - see deal registration guide for more details)
(5% - see deal registration guide for more details)
|Access to transactional discounts||Yes||Yes||Yes|
|Special bid request||No||No||Yes|
|Campaign templates and guidelines||Yes||Yes||Yes|
|Partner rogram logo with corporate reseller mark||No||Yes||Yes|
|Partner program certificate PDF||Yes||Yes||Yes|
|Technical support benefits|
|Demonstration subscriptions (not for resale)||Yes||Yes||Yes|
*Only eligible if Ready Partner has 2 certified sales people and 1 annual customer reference
As a member of the Red Hat ISV Program, you receive access to important online Red Hat and JBoss information, along with guidance on doing business with Red Hat.
The Red Hat ISV Program delivers resources and benefits that help you align your business model and relationship with Red Hat. You get access to the Red Hat Knowledgebase through the Red Hat Partner Center to research answers to technical product questions. Partners can access the latest information about all Red Hat and JBoss products, services, and campaigns. Access to this material helps you train your sales teams and present solutions to your customers.
As an Advanced Partner, your increased dedication to Red Hat and JBoss solutions are rewarded through enhanced benefits.
You can also find detailed description of each benefit in the table below in the ISV program guide [PDF].
ISV Program track benefits at a glance
|Developer and technical support benefits||Ready||Advanced|
|JBoss Partner Developer subscription, 25 entitlements for the development team, 1 named contact, 4 hours response time during standard business hours||€ discounted||Yes|
|NFR for presales opportunities||Yes||Yes|
|Developer and technical support|
|JBoss Partner Developer subscription, additional named contact||€ discounted||€ discounted|
|Access to professional services (such as technical architects and consulting)||€||€ discounted|
|Access to Partner team||Yes||Yes|
|Access to Global Learning Services (open enrollment training)||Via distribution||25%|
|Access to early-release software||Yes||Yes|
|Discounted attendance at Red Hat developer/user conferences||Yes||Yes|
|Promotion of partner's reference architectures||N/A||Optional|
|Shared co-op marketing and market development funding||N/A||Per business plan|
|Joint webinars, shared collateral||N/A||Per business plan|
|Exhibit presence at developer/user conferences||€||€|
|Partner profile in Red Hat Partner locator||Yes||Yes|
|Success story support||Yes||Yes|
|Public relations announcement support (news blog)||N/A||Yes|
|Access to Partner Center||Yes||Yes|
|Partner newsletter, blogs, mailing lists||Yes||Yes|
|ISV Partner program logo usage||Yes||Yes|
|ISV Partner program plaque||N/A||Yes|
|Application listed in Red Hat Partner locator||Yes||Yes|
|Sales and business development|
|Access to partner account manager||N/A||Yes|
|Presales on-site engagements||N/A||Yes|
|Special bid assistance||N/A||Yes|
|Access to Sales College/sales training webinars||Yes||Yes|
|Access to Red Hat and JBoss embedded pricing (separate agreement needed)||N/A||Optional|