About the Red Hat Innovation Advocates program

Innovation is at the core of everything we do at Red Hat. It's how businesses not only survive, but thrive. Our customers are successfully driving global innovation within their IT infrastructures. By recognizing their success, we want to inspire others to do the same.

The Red Hat® Innovation Connection is a vehicle for our customers to share their successful deployments to:

  • Promote the value of open source innovation.
  • Build brand awareness and a positive association by working with Red Hat.
  • Validate our solutions in discussions with prospective new customers.

The Red Hat Innovation Connection is the place to share new ways of using Red Hat solutions. Our most innovative and collaborative customers are rewarded through the Red Hat Innovation Advocates program.

Be an advocate of innovation

The Red Hat Innovation Advocates program recognizes exceptional IT leaders in our customer community for their knowledge, expertise, and use of open source solutions. These leaders are the forces of change behind innovation and are making a difference within their own companies and industries.

There are more than 15 opportunities for you to showcase your company's Red Hat technology innovation. Each activity is worth a number of points. As you participate in activities, the points earned automatically place you in 1 of 3 levels: Assembler, Activist, or Advocate.

Activity point values

1 point 2 points 3 points 4 points
Industry award submission Peer-to-peer call Customer success video Media interview
Logo usage rights Industry analyst review Marketing campaign or product launch Guest blogger
Testimonial quote Press release or case study Photo campaign participation Webinar
Red Hat customer list Innovation award submission   Speaking engagement

1 point:

Industry award submission Red Hat will nominate your company and your team’s IT innovation story in various industry awards.
Logo usage rights Red Hat will use your company logo on Red Hat marketing materials.
Testimonial quote You provide a quote describing your experience using Red Hat products or solutions.
Red Hat customer list Your company lets us list it publicly as a Red Hat customer.

2 points:

Peer-to-peer call All kinds of organizations are curious about open source and often ask to speak directly to someone who’s successfully deploying open source solutions with Red Hat. These calls ensure an unbiased opinion and are a private way to share your Red Hat experience.
Industry analyst review We'll help arrange a private discussion about your Red Hat technology success with industry analysts like Gartner, IDC, and Forrester.
Press release Red Hat customer press releases are normally 1-2 pages highlighting your success. Your corporate public relations department has full editorial control and approval of the press release before it’s posted to the news wire.
Innovation award submission Each year at Red Hat Summit, customers can submit their stories about their innovative uses of Red Hat technologies through the Red Hat Innovation Awards.
Written case study Case studies detail your deployment of Red Hat solutions. They're created by a professional writer and are typically 1,000 words long. Red Hat would assign a writer to capture the specifics of the deployment, with you having editorial review of the copy before it's put into production.

3 points:

Customer success video Red Hat showcases videos detailing customer stories and successful implementations of products and solutions. These are shared via Red Hat’s website and social media outlets like Facebook and YouTube.
Marketing campaign or product launch We welcome your participation in a Red Hat product launch or Red Hat marketing campaign for a particular business unit or product.
Photo campaign participation Each year we highlight Red Hat customers through the annual photo campaign. Customer photos are displayed throughout the event site at Red Hat Summit.

4 points:

Media interview Participate in an interview—specific to your implementation of Red Hat products and solutions—with various members of the media.
Guest blogger Become a guest blogger for Red Hat. Share your knowledge and experiences on one of our blogs about open source technologies.
Webinar Share your Red Hat customer experience via a Red Hat webinar.
Speaking engagement Present at Red Hat events to share your company’s implementation of Red Hat technologies.