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Re: Mascot



Nicu Buculei wrote:
There is a very active thread going on the Marketing list [1] about the need of a Fedora mascot and an important number of Ambassadors and community people are in agreement about this need (see the link for comments, ideas, proposals).

I think we, the Art Team, can come *as a community* with a nice, friendly and cute mascot which users will love.
The marketing-list thread seems very focused on animals; a mascot could be a character too, though, right?

Actually, so this is totally inbred I think, but - for Red Hat Enterprise Linux 5, Red Hat has put out a series of little videos that simplify and explain the technology coming out with RHEL 5:

http://www.redhat.com/videos/real_tech/

They've got these cute little tofu-like characters in them that represent systems. Very simple, but cute, and I think they bring a friendly face to the product. I think that is kind of what we are looking for, right?

From the thread on marketing-list and some comments I saw in our IRC channel, I think some of the main points being brought up as issues to solve are:

1) the Fedora logo is somewhat impersonal
2) it's not 'ours' - eg the community didn't create it and doesn't own it so we're restricted in using it
3) it's not very good fodder for plush animals :)
4) it seems many suspect it doesn't reach out to as broad an audience as a well-done mascot might.

I think probably the main goal for a mascot for Fedora, then, to be derived from the list of issues above: a community-created and maintained mascot for the Fedora project that brings a friendly personality to the project and reaches out to our target audience.

Of course, a very difficult question I think is: who is our target audience?

One idea for moving forward would be for us to think of what characters/mascots/ even TV commercials we associate with different products and try to figure out what we like/don't like about each. We could go through youtube.com, for example, and look for popular/funny commercials that worked, that people liked and uploaded.
As for some preliminary rules, I think we need something:
- Free, so it can be used without any restriction (not even trademarks);
+1 I wouldn't say public domain though? Maybe just a plain CC attribution (attribute the Fedora Project) - derivs are OK.
- lovable, this is the purpose of a mascot;
+1
- produced by the community, it should not be someone's baby but our community's baby.
+1

~m


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