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Re: Mascot



Máirí­n Duffy wrote:
The marketing-list thread seems very focused on animals; a mascot could be a character too, though, right?

My vision is like this: even if we and with an animal, it has to be anthropomorphic so we can use it in various situations: fix servers, kick Clippy's behind, racing the Daemon and other funny situations.

Actually, so this is totally inbred I think, but - for Red Hat Enterprise Linux 5, Red Hat has put out a series of little videos that simplify and explain the technology coming out with RHEL 5:

http://www.redhat.com/videos/real_tech/

Those are also very popular on YouTube - http://www.youtube.com/results?search_query=red+hat+real+technology+lesson&search=Search

They've got these cute little tofu-like characters in them that represent systems. Very simple, but cute, and I think they bring a friendly face to the product. I think that is kind of what we are looking for, right?

I think so, but with a cuter character.

From the thread on marketing-list and some comments I saw in our IRC channel, I think some of the main points being brought up as issues to solve are:

1) the Fedora logo is somewhat impersonal
2) it's not 'ours' - eg the community didn't create it and doesn't own it so we're restricted in using it
3) it's not very good fodder for plush animals :)
4) it seems many suspect it doesn't reach out to as broad an audience as a well-done mascot might.

Also the official logo don't give me the artistic freedom to create something like this: http://nicubunu.ro/pictures/otto_dueling.svg (old and ugly images, but I hope you get the idea)

I think probably the main goal for a mascot for Fedora, then, to be derived from the list of issues above: a community-created and maintained mascot for the Fedora project that brings a friendly personality to the project and reaches out to our target audience.

This is fine.

Of course, a very difficult question I think is: who is our target audience?

One idea for moving forward would be for us to think of what characters/mascots/ even TV commercials we associate with different products and try to figure out what we like/don't like about each. We could go through youtube.com, for example, and look for popular/funny commercials that worked, that people liked and uploaded.

A problem I see: we as a team are spread around the world, so the characters/mascots, TV commercials and products we see every day are not exactly the same so we really need to use something like youtube.

OK, now I head to the wiki and start a page there...


--
nicu
Cool Fedora wallpapers: http://fedora.nicubunu.ro/wallpapers/
Open Clip Art Library: http://www.openclipart.org
my Fedora stuff: http://fedora.nicubunu.ro


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