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Re: F8 graphics for marketing

I like it.  Infinite Possibilities.

Or: Infinite Possibility.


On Thu, 13 Sep 2007, Máirín Duffy wrote:

Nicu Buculei wrote:
Máirín Duffy wrote:
Nicu Buculei wrote:
Well, I tried mostly to bait the people here in an useful discussion to get a single slogan for F8 (not a hundred as before) and maybe a concrete list with what graphics are needed.

We had a thread on marketing-list a while back about it... I'll go back through it and aggregate all the suggestions and post them in this thread... I remember there were a couple I really thought fit the theme.

I know that thread, it ended with no conclusion.

Well, let's pick one right now and conclude it. :) Here's the aggregation I promised, I starred the ones I think have the most potential:

Slogan Ideas:

**-"Fedora, an operating system with a limitless power."
- "Freedom; Simplicity; Technology Edge. Fedora. Your operating system."
- "Freedom, Simplicity, Collaboration, Ready for the Future. Fedora. Your operating system."
- "The future of the operating systems is here. Fedora. My choice."
- "Fedora. The operating system I can call 'mine'."
- "Fedora: my choice."
**- "Fedora: Infinite Boundaries"
**- "F8: Unleash your infinite potential"
**- "Infinite Potential"
- "Fedora, The Open Source Freedom, For open Free Minds."
- "Freedom of Choice."
- Infinite Freedom
-Diverse Free Voice
-Your Voice, Your Future
-The Future Is Now
**-Infinite Possibilities
-Logical System, Logical Future
-Voice - Infinity - Future
-Beautiful is useful

Looking through these I'm seeing a bit of a pattern. We could just do two words... adjective + noun.

The adjectives could be:
- Infinite
- Limitless
- Boundless
- Unlimited

The nouns could be:
- Power
- Potential
- Boundaries
- Possibilities

Let me tell you what I think we should use based on all of this:

"Fedora. Infinite Possibilities."

"Possibilities" I think is the best noun. "Power" has too much emphasis on what you can do technically - a "powerful" piece of software is not necessarily an easily to use or well-designed piece of software and because we ship GNOME by default I think "power" is a bit of a clash there. So scratch that. "Boundaries" kind of focuses on the negative - a boundary is a barrier - we want to focus on more the positive, amazing things we do and will continue to accomplish, so scratch "boundaries." "Potential" makes me think of the phrase "never lived up to their potential"... it seems to have a connotation to me about what could have been but wasn't. Possibilities, though, seems future and forward- looking - thinking about good things that will happen.

"Boundless" again focuses on a barrier, negative, so scratch that. Same with "Unlimited" and "limitless" it focuses on limitations. "Infinity" is really the only word that doesn't present a negative, and it's also the official word in the official overall slogan of Fedora: "Infinity. Freedom. Voice." That gives it another plus.

So! How does: "Fedora. Infinite Possibilities." sound?


Greg DeKoenigsberg
Community Development Manager
Red Hat, Inc. :: 1-919-754-4255
"To whomsoever much hath been given...
...from him much shall be asked"

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