When to rebrand fedora?

[Jeroen van Meeuwen]

Paul W. Frields wrote:
> On Thu, 2008-07-31 at 00:44 +0200, Jeroen van Meeuwen wrote:
>> Bryan Kearney wrote:
>>> In the same way that there is a generic-logos is there any reason to not 
>>> provide a generic-release? That way rebrandins is the following in the 
>>> kickstart file
>>>
>> We have not required fedora-release to not be on the rebranded system as 
>> of yet. Rebranding means removing the trademarked materials which are 
>> all in fedora-logos (except for /etc/fedora-release which is responsible 
>> for "Fedora" popping up in the little "Welcome to (...)!" message when 
>> you boot up.
> 
> Wouldn't this make sense to do, though?  Especially seeing as how the
> name "Fedora" is part of the trademark.
> 

I'm CC:'ing the Fedora Spins list for other people that might show 
interest in this discussion.

To me it doesn't make sense removing fedora-release from a downstream 
distribution and then still say "based on Fedora" or "Fedora 
derivative". This, in my opinion, should not be a requirement. I'd like 
to enable people to do it anyway, with the click of a mouse, but it's 
not that simple at this point.

Fwiw the Fedora Spin SIG only requires new spin concepts that do not yet 
have Board Approval to exclude fedora-logos from their package manifest. 
Requiring anything more then that also involves more work for the spin 
requester/maintainer (and a little more for the Spin SIG as well).

How we handle fedora-release being the cause for "Welcome to (...)" is 
also a thread on -devel, and afaic is a cosmetic thing for downstream 
distributions, not a requirement from Fedora (IMO).

Taking this a little further, the trademark policy can simply not 
require a downstream distribution to remove all occurrences of the 
Fedora trademark (as a string) from the entire system. Although I'd like 
to enable them to do so, it's simply not scalable to keep track of where 
the Fedora name might occur in a package name, file name or file contents.

Since we're on the topic, I've also suggested on the "new trademark 
policy" wiki page[1], that rebranding should not be required in case you 
hand out a presentation or demo in case of an ISV, if you have built it 
upon Fedora and are simply handing it out to attendees of your session 
(which kinda equals to limited distribution, e.g. non-public). Same 
might apply to downstream vendors distributing appliances (like VMWare 
used to distribute .vmx files for some operating systems/distributions?)

Anyway, these are just some of the thoughts that cross my mind drinking 
my first cup of coffee today... Let me know what you think ;-)

Kind regards,

Jeroen van Meeuwen
-kanarip

[1] https://fedoraproject.org/wiki/User:Pfrields/NewTrademarkGuidelines