Meeting minutes - 16/09/2005

[Matt Munoz]

On Sep 15, 2005, at 1:17 PM, Jeff Spaleta wrote:

> On 9/15/05, Tom 'spot' Callaway <tcallawa at redhat.com> wrote:
>
>> I think the f is far too subtle. The shirt design in particular will
>> confuse people. It needs to come with the name wherever possible.
>>
>
> Would outlining the f make it "pop" out for you more? Or are we
> talking about playing with the color palette so there is more
> contrast?
>
> Yes, using the logo with the name everywhere you can will be key.. in
> the near term is going to be vital. Until you actually get immense
> quantifiable brand recognition the logo can't be used by itself.. it
> needs to be used to add punch to the name.   Let's face it..we aren't
> Nike.  You can get away with using just the logo on the corner of the
> desktop menu... but on any PR tools, the name needs to be used with
> the logo.
>
> -jef"To whom do i send the KK dougnuts in appreciation?"spaleta
>
>

I think we're talking about subtle color tweaks to up the contrast.

Matt"i like sprinkles on my donuts"Muñoz
......
Matthew Muñoz | Capstrat | 919-882-1975


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