Question about our Brand

David Nalley david at gnsa.us
Mon Sep 17 20:34:21 UTC 2007


Mike McGrath wrote:
> Do we have anything like an official brand book?  Could someone answer
> the following questions (and tell me how we're promoting others to do
> them?)
In my opinion we do (at least in the US) a poor job of this. The
European Ambassadors are far more single-minded based solely on my
perception.
> 
> 1) Should we refer to ourselves as "Fedora" or the "Fedora Project"?
Depends on if you are talking about the distribution or the project.

> 2) When someone asks "What is Fedora" what is our official answer?
>From the wiki: What is Fedora? The Fedora Project is a collection of
projects sponsored by Red Hat (http://redhat.com) and developed as a
partnership between the open source community and Red Hat engineers. The
goal of Fedora is the rapid progress of free and open source software
and content. Public forums. Open processes. Rapid innovation.
Meritocracy and transparency. All in pursuit of the best operating
system and platform that free software
(http://www.fsf.org/licensing/essays/free-sw.html) can provide.

> 3) How do we know our ambassadors are sending a consistent message? Do
> we even want them to?
I think they should - but honestly we have little way of controlling them.

> 4) When someone asks about the Fedora Project's relationship with Red
> Hat what do we say?
While I don't speak for anyone other than myself when I say this - I'd
say that RH sponsors Fedora - is heavily involved in development
occurring under the Fedora umbrella.

> 5) When someone asks about Fedora's relationship with RHEL what do we say?
Fedora is heavily linked - I would say Beta version - because the two
are really different. But even in officially sanctioned items we
acknowledge that Fedora is at least the proving ground for RHEL.


> 
> I'm sure I could come up with a whole list of questions but you get the
> idea.  I may be missing some history there too as I'm not normally
> active in marketing (because I have no background/training in it :)
> 
>    -Mike
> 




More information about the Fedora-marketing-list mailing list