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Re: I still want a Fedora coffee table book, and you are going to help me make one.



Awesome great, we will work from there. It's gonna be a fun project for us...

Jack

Lisa Brewster wrote:
Man, now I wish I could go to FUDCon!! There's a slight chance I'll be able to get work to send me, but the economy's got budgets really tight. And I've got a meeting on Thursday that will take up half the day, so I won't be able to make it to the marketing meeting.

Added original proposal text to the wiki page.

On Tue, Dec 16, 2008 at 5:32 AM, Jack Aboutboul <jaa redhat com <mailto:jaa redhat com>> wrote:

    Hello Lisa,

    Welcome to the team and thanks for all the awesome input and
    feedback.  I propose that we go ahead with the idea, moving
    swiftly.  I will be at FUDCon as will Colby (RH A/V Guru) and we
    can begin taking pictures and video/audio there as well.

    Right now, I have set up a blank wiki page so we can start
    aggregating everything around this effort.  It can be found here:
    https://fedoraproject.org/wiki/Marketing/Fedora_Picture_Book

    Lisa, can you please post up what you have in this email on that
    page.  Also, are you available to attend the marketing meeting
    this Thursday at 3 Eastern, 12 Pacific?

    I think the first step is to get pricing from somewhere, and
    according to that figure out how many pages the book should be.
     Ideally, I would think we should aim for 200 pages.  What do
    y'all think?

    Thanks,
    Jack

    Lisa Brewster wrote:

        My apologies for hijacking this thread with multiple posts,
        but I started brainstorming on my way home from work and
        wasn't able to stop until I wrote all my thoughts down.
         Questions / discussion points are in brackets.  Provided this
        idea generates some halfway creative submissions, I see it
        turning into a great grassroots marketing campaign.

        Fedora:  The Book

        Objectives
        Driven by the Fedora Ambassadors, the goal of this photo
        project is to communicate what Fedora means to us and our
        communities.  Images should show a Fedora user holding an
        object that symbolizes how the software empowers him or her in
        the Fedora principles of infinity, freedom, or voice [is
        principles the right word to use here?].  Submissions should
        include a short description (250-500 words) of how the subject
        uses the software and how this photo demonstrates one of the
        principles.

        Photographers are open to interpret this theme as concretely
        or abstractly as they like.  For example, you could choose to
        photograph something as straightforward as a teacher you
        encouraged to use Fedora in the classroom holding an apple
        with a Fedora sticker on it, or you could have someone
        photograph you holding a personal item that symbolizes what
        inspired you to join the project. Feel free to brainstorm for
        whimsical ideas as well, such as a developer covered in
        peanuts (because you have to be "nuts" to work for free,
        right?).  Group photos are also acceptable, such as a group of
        ambassadors holding stacks of livecds to be distributed or
XO's in the wild. One photo per week will be posted on $website. Once enough
        submissions are collected [one year's worth = 52?], selected
        photos will be published in a collectable book available for
        purchase.  All proceeds will be donated to $cause.

        Requirements
        Images should be of high quality and at least $x-resolution by
        $y-resolution.  You don't have to be a professional
        photographer, but composition, focus, and lighting are vital
        to communicating a strong message.  If in doubt of your
        photography skills, feel free to ask a friend or post your
        idea to $mailinglist to see if we can find someone in your
        area who's willing to help [maintain a wiki page for volunteer
        photographers?].

        Images must contain at least one person holding an object.
         The criteria defining both person and holding is flexible and
        could incorporate using hands, feet, or items resting on the
        body of people, robots, statues, animals, or other creative
        interpretations as long as it applies to Fedora and you can
        explain how it demonstrates infinity, freedom, or voice.  The
        subject's face does not have to be visible.  [Legal:  do we
        need model release forms?]

        Images must be licensed in a manner that allows derivative
        works [and commercial?  Not sure what's required for "proceeds
        go to charity" use].  The Fedora logo and editorial text based
        on your description will be superimposed on the image, and it
        may be adjusted for color, brightness, contrast, etc. [Legal:
         what else is needed here?]

        Inspiration
        Want to contribute to The Book but aren't sure where to begin?
         Read over the following list of power words to see if any
        experiences of how you've enriched someone's life because of
        Fedora come to mind:
           * success stories
           * empowerment
           * pride
           * culture
           * diversity
           * strength
           * knowledge
           * community
           * extraordinary people
           * solutions
           * freedom
           * sharing
           * adoption
           * innovation
           * contribution


        On Mon, Dec 15, 2008 at 10:58 PM, Lisa Brewster
        <sophistechate gmail com <mailto:sophistechate gmail com>
        <mailto:sophistechate gmail com
        <mailto:sophistechate gmail com>>> wrote:

           D'oh, this is the marketing list.  There are so many
        projects and
           ideas and excited people that I'm having trouble keeping up
        with
           everything that's going on!  But yeah...new ambassador, noob
           mistake, nice to meet you, etc etc etc.  =]


           On Mon, Dec 15, 2008 at 10:51 PM, Lisa Brewster
           <sophistechate gmail com <mailto:sophistechate gmail com>
        <mailto:sophistechate gmail com
        <mailto:sophistechate gmail com>>> wrote:

               I love this idea!  But instead of using a specific item
        across
               all photos, I think it would be great to embrace the vast
               number of cultures involved in Fedora and let each
        person pick
               something unique that symbolizes their contribution or what
               Fedora means to their community.  This is a great
        project that
               can evolve over time through a photoblog, and once enough
               submissions are gathered we could look at different
        publishing
               options.

               I suggest establishing some kind of guidelines to establish
               visual unity (or at least an unobtrusive watermark for
        photos
               used on the web).  Anyone else wanna pick up the
        brainstorming
               stick here?

               As a photographer willing to travel in the Southern
        California
               area, I'm in!
               PS:  This is also my first contribution to the ambassadors'
               mailing list.  Hi!

               2008/12/15 Ian Weller <ianweller gmail com
        <mailto:ianweller gmail com>
               <mailto:ianweller gmail com <mailto:ianweller gmail com>>>


                   <braindump>

                   An entire release ago (6 months) Jeff Spaleta made the
                   proposal to this
                   list[1] for Fedora to produce a (virtual?) coffee table
                   book containing
                   candid pictures of Fedora contributors all holding a
                   specific trinket
                   that could represent what the community stands for
                   (perhaps something as
                   simple as a Fedora logo) -- or with speech bubbles
                   containing a single
                   word that the contributor thinks encompasses the
                   purpose/meaning/whatever of Fedora in their native
        language.

                   Seeing how we're coming up upon a major NA FUDCon,
        with an
                   EMEA FUDCon
                   around the corner (... right?) should we make an
        attempt
                   to start this
                   concept back up again?

                   It'd be nice to be able to sell a physical book and
        donate
                   the proceeds
                   to OLPC or something. (Not sure if this is even viable
                   because of the
                   high number of Fedora contributors[2].)

                   The key things that need to be done to get this rolling
                   again are
                   1) decide on a trinket (or something else to tie
        the whole
                   production
                     together, i.e., speech bubbles)
                   2) start taking photos at FUDConF11[3]

                   Other brain dumps or thoughts to follow?

                   </braindump>

                   [1]:
http://www.redhat.com/archives/fedora-marketing-list/2008-May/msg00315.html
                   [2]: Not that I'm saying this isn't good!
                   [3]: We can't limit this to attendees of FUDConF11,
        of course.

                   --
                   Ian Weller <ianweller gmail com
        <mailto:ianweller gmail com>
                   <mailto:ianweller gmail com
<mailto:ianweller gmail com>>> http://ianweller.org

                   GnuPG fingerprint:  E51E 0517 7A92 70A2 4226  B050 87ED
                   7C97 EFA8 4A36
                   "Technology is a word that describes something that
                   doesn't work yet."
                    ~ Douglas Adams

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        <mailto:Fedora-marketing-list redhat com>
                   <mailto:Fedora-marketing-list redhat com
        <mailto:Fedora-marketing-list redhat com>>

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--
Lisa Brewster
http://www.sophistechate.com


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