"For 2008 media will create Red Hat-Ubuntu war"

Leigh Cantrell Day lday at redhat.com
Wed Jan 2 19:46:46 UTC 2008


Jeff Spaleta wrote:
> On Jan 2, 2008 12:28 AM, H. Guémar <karlthered2 at gmail.com> wrote:
>> Just some pseudo-journalistic craps.
>> If there's any competition, it's between RedHat, Inc and Canonical
>> LTD, it's not our business.
> 
> We need a presskit.  Is there someone on this list who can lead the
> development of a presskit?
> 
> If we had a "Thinking about writing an article about Fedora?" link on
> our frontpage, what materials would we want behind that link?
> 
> What are the important things we'd like to make sure laypress people
> stress about Fedora as a project?
> 
> What are the common factual pitfalls that the laypress have been
> making repeatedly that we end up correcting via article comments?  If
> we can get a presskit out we could potentially get ahead of more
> common laypress mistakes and stop them before they are written.
> 
> What are the interpretive and editorial perceptions that can be
> influenced by our own editorial material aimed at laypress? Or to ask
> this another way, is there a flavor of kool-aid that we should be
> mixing up specifically for laypress?
> 

We need a few things:
o  Fedora Fast Facts: data that would be interesting to someone writing 
an article:
	o  History
	o  Differentiating points
	o  Features/Functions
o  Instructions for 'laypress' to download with most ease
o  Reviewers' Guide.  This tells the press what exactly to look for, 
what we want to emphasize most (esp. what's differentiating from other 
distros, etc).
o  Screenshots.

thanks,
leigh




More information about the Fedora-marketing-list mailing list