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Re: ambassadors, marketing, etc



Max Spevack wrote:
On Mon, 14 Jan 2008, Marc Wiriadisastra wrote:

I think the marketing list needs to figure out what it is going to do as in direction wise. I'm not to sure that it is an effectively used medium and or used effectively.

We had a really good discussion at FUDCon with about 10 people, including Leigh Day, who is on fedora-marketing-list and is Red Hat's corporate communications director.

I believe that Karsten and/or Paul has the notes and that they will make their way here.

Additionally, Jack will be in Raleigh this week and we will have a follow up meeting.

It is my hope that by the end of the week, we can have 3 or 4 major marketing initiatives, find some people to commit to each one and build some mini-communities of folks getting work done, and have Jack established in a role where he oversees progress on these various fronts, and reports back to the Fedora Board what is going on.

In short, a roadmap for Fedora Marketing that we work to implement, with Jack being accountable to the Fedora Board and Red Hat for results.


We made a ton of progress in just an hour yesterday.  A recap:

Problem Statements/Objective Discussion
----------------------------------------
o  Need communications mechanism(s)
o  Messaging: "We get sh*t done!"
o  Lack of spokesperson consistency:
	o  Lawless
	o  Need repetition of key themes
o  What is our Summit presence/FUDcon plan/other events plan?
o  Need to establish long-term comms plan/process
o  Competitors are announcing our stuff
SUMMARY: WE WILL ESTABLISH A LONG-TERM, SUSTAINABLE MARKETING & COMMUNICATIONS PLAN BY MARCH 1.

Actions
--------
o  Call for spokesppl
o  Create Fedora Messaging Guide with the following themes (in this order):
	o  Folks/Friends
	o  Features
        o  Freedom
	o  First/Future
o Develop an 'Events Kit' (turn key solution to establish consistency and process for all events attended by Fedora) and determine events plan based on available budget.
o  Determine future of FUDCon
	o  Leverage RH Summit
	o  Invite OSS press/bloggers

Summit Discussion
------------------
o  Call for papers happening now, community submissions needed.
http://www.redhat.com/apps/include/webforms/paper.html
o  Fedora presence at Summit:
	o  Fedora content in Open Source track (see above bullet)
	o  Designated hack-fest space for duration
	UPDATE: THIS HAS BEEN SECURED IN THE HYNES CENTER
	o  Recap of Hack-fest before Innovation Awards in general
	session on last day.
	o  Fedora booth

I am going to also send this update to the corp. mktg team at Red Hat to solicit more volunteers to help execute on this. Please let me know if you have any questions/comments.

Thanks,
leigh


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