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Re: revitalize, FUDCon results, and an RFC



On Mon, 2008-01-14 at 14:26 -0800, Karsten 'quaid' Wade wrote:
> We had a great marketing session[0] with Leigh Day at FUDCon, and one of
> the results is a plan to create a sustainable Fedora marketing plan by
> March.  This gets us ready for Fedora 9.
> 
> Work can commence here:
> 
> http://fedoraproject.org/wiki/Docs/Drafts/MarketingMessagingGuide
> 
> To get things started I'm taking on a lead wrangler role for that guide.
> 
> We also agreed in that meeting that we're going to more carefully
> enforce on-topic and off-topic for this mailing list.  This means some
> discussions are requested to go to other lists.  This will help our
> collaboration with some of the marketing professionals we've invited to
> work on Fedora marketing.
> 
> Finally, I'm proposing that we form a Marketing SIG and have regular IRC
> meetings to help our collaboration move rapidly.
> 
> Once we've completed our marketing plan, it should be relatively stable
> for some time.  We can then evaluate maintaining or disbanding the SIG.

A bit of light reading with a general idea.[0] I personally believe this
process while is helping marketing should take on a significant portion
of the SIG's and groups within Fedora.

You might say why? Well from my opinion and my knowledge from marketing
that I've done (very small) and from friends who are in marketing
already they believe it should be wide ranging.(I'm hoping for RH wise
people to speak up at this point)

If we are going to come up with a marketing plan and direction we will
need to have input from all sources within this great distribution.  We
need to know what messages people are trying to portray, what we want to
get across, what we stand for and who our customers are.

I would like the Fedora board to get involved in the process just like
any committee involved in marketing their business/product.

Cheers,

Marc

[0] http://www.business.gov.au/Business+Entry+Point/Business
+Topics/Market+research+statistics/How+do+I+write+a+marketing+plan.htm
[1] http://en.wikipedia.org/wiki/Marketing_plan
[2] http://www.businessplans.org/Market.html This goes a bit to far but
you get an idea.  Very far reaching, if done effectively it can
galvanize a firm into action and direction.


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