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Re: Marketing Plan - Time Based



I went ahead and pulled most of this into the wiki.

https://fedoraproject.org/wiki/Marketing/BrainDump/Time_Based_Schedule

On Sat, Jul 19, 2008 at 2:27 PM, Jonathan Roberts
<jonrob fedoraproject org> wrote:
> Hey all,
>
> What do you think of making the marketing plan time based, and task
> focused? There should certainly be room for people to pick up and run
> with issues and ideas when they arise, but I think this could be more
> useful to our little group than the current marketing plan's form...
> It's rough and I've left out some of the generic info because the
> current plan covers that very well. I've tried to pick parts of Fedora
> and give them marketing "focus" for appropriate times in the release.
> Would love some feedback. According to my approach we're just about to
> come into the middle section of tasks I've dreamed up:
>
> ---------------------------------------
> ---------------------------------------
>
> In terms of a release cycle:
>
> 1st and 2nd month:
>
> -------------------------------
>
> Gathering reviews from previous release - wiki
> Highlighting the positive comments - RHM (for now) + own blogs
> Answering the negative (where applicable) - forums, news sites, blog posts
>        Highlight freedom, features and first when answering negative
>
> Push for new contributors
>        Need to review join page. A generic process for all SIGS/Teams might be useful
>
> FUDCon
>        Video, contributor stories, hackfest info, talk recordings, plans for
> what's to come!
>
>        Should collect individual's blog posts, share them on RHM
>        Videos to go to Fedora TV (can include contributor stories, talks etc)
>
> 3rd and 4th month:
>
> ----------------------------------
>
> LinuxTag/FISL
>        Talk about interaction with other projects, more contributor stories,
> videos etc
>
>        Should collect individual's blog posts, share them on RHM
>        Videos to go to Fedora TV (can include contributor stories, talks etc)
>
> Stories about Fedora infrastructure - how great a community to
> contribute through - RHM, need to co-ordinate interviews and editorial
> content
>
>        Should probably try and get an article in some publications about
> this aspect of Fedora.
>
> Working with upstream - blogs, Transifex would be a good highlight here
>
> Re-spins - RHM, own blogs, editorial content + interviews
>
> Contacting editors/writers to start pointing out work going on with
> beta and where they can find out more info on key features
>
>        Need to co-ordinate with RH - have a single point of contact
> (press fedoraproject org?), think it's important to try and work
> through community here (but then that's my opinion!), this was a
> slight problem in previous release when RH and I both contacted some
> magazines about similar topics.
>
> Arrange for external interviews - podcasts etc - with developers and
> contributors
>
>        Need a list of podcasts and other online media.
>
>        Need a list of contributors willing to be interviewed!
>
> 5th and 6th month:
>
> ----------------------------------------
>
> FUDCon
>
>        Talk about interaction with other projects, more contributor stories,
> videos etc
>
>        Should collect individual's blog posts, share them on RHM
>        Videos to go to Fedora TV (can include contributor stories, talks etc)
>
> Interviews with developers
>
>        Wiki and RHM for now.
>
>        Need to know upcoming features to start this
>
> Kick ass pretty feature summary
>
>        Wiki for text, need websites and art for look
>
> Home page countdown
>
>        Art team
>
> New banner
>
>        Art team
>
> FREEDOM & FIRST
>
>        Need editorial content - RHM and own blogs.
>
> Leader interviews
>
>        Exactly as last time - these worked very *well*
>
>
> Running parallel:
>
> --------------------------------------
>
> I'd like to try and get news.fp.o running for F10 release. Totally
> dependent on others, and totally understand it's a huge amount of
> work!
>
> Need decent video editing software
>
> Need decent recording equipment at events.
>
> Need to tie in better with fedoraforum.org - Rahul etc
>
> -----------------------------------
> ----------------------------------
>
> Yeah, I know this is something of a mess, but some of it makes sense
> to me and I hope to you too!
>
> Jon
>
> --
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> Fedora-marketing-list redhat com
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>


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