[Ambassadors] Re: Picture Book....

[Paul W. Frields]

On Mon, Jan 05, 2009 at 03:55:17PM -0600, Ian Weller wrote:
> On Sun, Jan 04, 2009 at 09:29:18PM -0800, Doug Berry wrote:
> > When I mentioned using Wal-mart or Amazon as vendors, that
> > is of course one way we could go. We will have that 
> > automatically when we register with LSI. But the most profitable
> > way to go would be to sell any books ourselves. If a vendor
> > sells the book, they are going to add 15%, that is deducted
> > out of our profit, not from LSI.
> > 
> > Setting up a web page and taking orders ourselves would mean
> > we would make the most profit from our book.
> The only real reason I would want to do this is if we decreased the
> purchase price accordingly. I think the less hassle we put on us (have
> distributors do the work for us), the better, and the extra bit in the
> price pays for itself. From what I understand, we're setting the
> wholesale price, not the retail price though.
>
> That's not to say I'm completely against doing the shipping ourselves.

Agreed about letting the distributors take up some of the work if it's
possible and not too cost prohibitive.

> > I am not sure what you mean with the four different books.
> > Is that four books at once, or one at a time? Book sales
> > are almost impossible to predict. But I think that the first
> > book will sell. It may well pay for the other four. 
> > 
> The first set would be four books at once, aligning with the four
> foundations. We need a *lot* more marketing collateral on these and this
> is just another way to push that during this release cycle.

Agreed again.  It would be great to integrate Mo's graphics with the
cover design, the endpapers, and/or some part of the interior page
design:

http://duffy.fedorapeople.org/collateral/fourfs/

> > One way to gage this: at this upcoming FUDCON, if we are going 
> > to be passing out release forms, maybe we could take a legal
> > pad or pledge cards and ask people "would you like to pre-order
> > the book your picture will be in?" If the people whose pictures 
> > and names are going to be in the book, won't commit to buying
> > it, we might as well quit right now.
> > 
> Great idea! I'll put those on the release forms we make up.
> 
> > Then again, we are not even bound, no pun intended, to producing
> > a bound book. We could go magazine style: folded pages, stapled
> > in the middle, the cheapest type of book. We could do any amount
> > of pages, 20, 40, 80, 160. 
> > 
> I was thinking that the idea would be that we have a nice, high-quality
> physical book. Quite frankly, paperback would be the least I would go in
> quality.

I *really* would prefer hardbacks.  That's a much more lasting item,
whether we give as gifts or buy for ourselves.  But again, if the cost
makes them so expensive no one will buy them, that would be a silly
requirement.  I just hope they're not *that* costly.

-- 
Paul W. Frields                                http://paul.frields.org/
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