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Re: Slogan == Call to action



Paul W. Frields wrote:
The best slogans are calls to action.  Can we agree to concentrate not
on descriptions of Fedora for a slogan, but calls to action, with an
active verb?

"Freedom to rock out":  Not such a good slogan.  There's no call to
action, just a description of what the product provides.

"Rock out":  Better, and makes the consumer feel like they're being
empowered by the product.

Innovate Freely?

Jack


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