Omniture & Fedora

[Mike McGrath]

On Fri, 29 Feb 2008, Jesse Eversole Jr wrote:

> Sure,
>
> Omniture uses what I call a "client side" tracking technique using javascript
> to dynamically markup an image tag with a query string and fetch that image
> from Omniture's servers sending data to them via the query string.  Google and
> Yahoo offer similar services with less sophisticated features, but the
> approach is effectively the same.  The data is stored on Omniture's servers
> and available for reporting in near real time especially when it comes to
> basic traffic data.  It is probably important to note that Omniture and
> awstats are not mutually exclusive.  One is server based and the other runs on
> the webpage sending data to a hosted platform.
>
> I would have to dig into details to completely expose what our license
> agreement with Omniture is as is applies to the usage of their software since
> is a service that we buy from them.  Omniture is more akin to Salesforce.com
> and Google Analytics.
> To get started with the base functionality of Omniture you drop in some
> javascript, hopefully in a header or footer, and a few minutes later you can
> login to your account and start looking at traffic reports.  Omniture has many
> sophisticated features one of which has the interest of Red Hat in response to
> your comment about Red Hat's needs relating to Fedora.  We have the capability
> with Omniture to do cross-domain path analysis.  That is, we can gain much
> deeper insight into the relationship between the two or more sites from
> tracking cross site browsing behavior.  We can track visitor paths across
> multiple sites including our international sites.  This extends beyond simple
> entry and exit page analysis.  The data is rich and the reporting interface
> powerful to the extent that it takes some time to explore all the different
> capabilities should the Fedora community wish to use Omniture for some of its
> own reporting.
>

I think this is great, really.  I'd love to do it but Omniture has chosen
to build their software in a closed source manner so I don't think we can
do it.  Unless they want to OSS their code, we won't be able to use it.

	-Mike