storing todays date into a shell variable

[Mulley, Nikhil]

Hi , 
I wanna have a shell script which puts the today's date into a shell variable and later use the Shell Variable for other reasons, 
I have been using like this..
 
#!/bin/sh
TODAY=date '+%m/%d/%y'
echo $TODAY
Can any one tell me what could be wrong in this... 
 
Thanks,
Nikhil.
 °v°
/(_)\
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