Creating a Mobile App That Makes Sense

In an ever-changing tech world, mobile solutions are becoming more prevalent throughout all industries. Everyday processes are required to be faster, smoother, and overall more efficient. Companies who don’t have a mobile solution are becoming more and more subject to fall behind in their industry. However, with all the hype around mobility, many companies are going about it the wrong way. They are making crucial mistakes in properly identifying and aligning their needs with the right type of mobile application. Finding the right mobile solution can be confusing, so what do you need to be looking at to get started on your path to mobility?

Find The Purpose First

The first thing a company must look at is what they are trying to accomplish with their mobile app. It is vital to define the business case before you begin to even think of what your application will look like. Too often companies think of the app’s functionality and UX before they understand what the business problem is that they are trying to solve and how a mobile solution will impact this. Identifying a key business issue such as generating a new source of revenue growth, engaging with customers across multiple channels, or streamlining a specific business process to create more productivity should be your first step in prioritizing your use cases for mobile. Thinking this way will help you prioritize app projects and define the business objectives and some KPIs for your mobile app upfront. It will also prompt you to think about the current systems you will need to integrate into the mobile solution and how complex integration may be once it is time to start building. This will save wasted time and money on developing apps that may be too complex and costly for the expected value that they will yield.


Once you’ve figured out the business case for your application, it’s time to figure out its functionality. This will ultimately tell you how complex and how costly your mobile project will be. While exploring everything the app will need to do, it is necessary to gather input from the end users as early in the design and development cycle as possible. These are the people who have the most experience with existing systems, understand the pitfalls of current processes, and can think of how something like a smart phone can help their workflow. They can add great value in deciding what functions are needed for the mobile app, and which functions are not. If you go to them after the application design process is over, you risk wasting time having to go back to add functionalities that are needed or subtract the ones that are useless. The best mobile projects are those that incorporate IT, LOB, and the end user’s input into the design of the applications early and often.

Download our white paper: Calculating the Investment in Mobility to read more on developing your mobile plan.

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