Mobile applications have the potential to transform business operations and enable innovation. Some industries, however, are leading the charge. In fact, more than half of companies in the chemicals, pharmaceuticals, and biotechnology industry as well as construction, mining, oil, and gas industry are using mobile to reinvent business processes and transform how they do business, according to a recent Red Hat mobile maturity survey.
Red Hat commissioned Vanson Bourne to poll the views of IT decision makers from 200 private sector organizations with at least 2,500 employees across the U.S. and Western Europe regarding mobile app development, including obtaining a better understanding of how respondents with a mobile app strategy evaluate the success of mobile app programs through KPIs. Here’s the press release on the survey, and here’s a [http://www.redhat.com/en/resources/red-hat-mobile-maturity-survey-2015] link to access a white paper on the survey findings. The survey was completed in October 2015, and was carried out online.
Mobility has been a game changer in the enterprise in many ways. It has changed the way we engage and interact with information and people and crosses both internal, employee relationships and customer relationships. Smart phones and the consumerization of IT have set the stage for a digital transformation, of which we expect mobile to continue to play a role and help to shape. It is still early days, of course, and the Red Hat mobile maturity survey aims to see just where things stand. The survey also looks at technologies, approaches, and measurements that are being put in place to achieve mobile maturity and success.
Plenty of companies across industries are measuring—and finding—success in their mobile applications, according the survey. The survey found that 85 percent of organizations are using KPIs to measure mobile app success. Seventy-four percent of respondents whose organizations are using key performance indicators (KPIs) to measure mobile application success report a positive return on investment (ROI). According to the survey, manufacturing, telecommunications and construction are achieving the most mobile app success. [In fact, 92 percent of manufacturing organizations that are measuring mobile app success with defined KPIs saw positive ROI, while 83 percent of telecommunications companies did. Sixty-nine percent of financial services organizations saw a positive ROI and 56 percent of chemicals and pharmaceuticals did
Perhaps not surprisingly, industries that rely on a mobile workforce, such as field sales or support reps, have more mature mobile initiatives. That’s in line with the findings that more than half of chemicals, pharmaceuticals, and biotechnology companies as well as construction, mining, oil, and gas companies are now using mobile to reinvent and transform their businesses. To break it down, 18 percent of chemicals, pharma and biotech companies use mobile to automate the way they do business while 55 percent use mobile to reinvent and transform business and 27 percent are adding mobile to existing web-based processes. As for construction, mining, oil and gas companies, 33 percent use mobile to automate the way they do business and 58 percent are using mobile to reinvent and transform business.
Automation of existing business processes is the most common use of mobile among financial services companies. Currently, 43 percent of financial services companies including banking and insurance primarily use mobile to automate existing business processes; of course with automation comes the potential for mobile transformation. Thirty-seven percent said they use mobile to reinvent and transform business and 20 percent said they are adding mobile to existing web-based processes.
We covered some of the survey findings in a previous post earlier this month. Once again, we’d love to hear about the mobile initiatives going on in your organization. Are you using mobile to automate? Reinvent? Transform? Innovate? Let us know in the comments section below.