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Agile Integration: Enterprise Integration from a Necessary Evil to Building Competitive Advantage

  • 13. November 2018
  • Online conference
  • On-demand


Increase agility, react to markets quicker, stay competitive. Register now to access all presentations.


"Planning as we know it is dead," was the keynote message delivered by Jim Whitehurst, Red Hat CEO, at the 2017 Red Hat Summit. "Planning in a less-known environment is ineffective."  In today’s world, the pace of innovation and disruption is accelerating in business. With that comes change, which can jar, or break plans quickly and in some instances be extremely costly. Hence, agility and ability to react to change quickly is a necessity. Enterprise integration is at the heart of every organization's IT architecture. It is necessary. But it is often a bottleneck.

As most industries are experiencing some sort of disruption or transformation,   Enterprise Agility has become one of the most import business needs in order to react, respond and stay competitive.

Under pressure to transform your business? Increase agility and reduce time to market? Or simply just go faster by getting release cycles down from years to months, or even weeks? It IS possible, with the right mix of culture and technology.

During this online conference we will discuss how to build competitive advantage leveraging new approaches, which we are referring to as Agile Integration. In the keynote we present analyst findings from global studies related to integration challenges. Afterwards, we will then break out into two separate tracks with sessions to discuss the business as well as the technology perspectives of modern integration.

Join Red Hat for the Agile Integration: Enterprise Integration from a Necessary Evil to Building Competitive Advantage online conference where you’ll gain practical insight on how to:

  • Tackle modern integration challenges  
  • Increase internal agility by decreasing dependence on central bottlenecks
  • See how others have successfully transformed themselves
  • Take an agile approach to integration for new apps, services and data.

Event details

Date: November 13, 2018

Now available on-demand


14:00 - 14:15 CET
1 p.m. - 1:15 p.m. ET
Welcome note ▾
Jim Whitehurst, CEO, Red Hat
14:15 - 15:00 CET
1:15 pm - 2 p.m. ET
Agile Integration Is Critical To Successful Digital Transformation ▾
Randy Heffner, Vice President & Principal Analyst, Forrester
15:00 - 15:30 CET
2 p.m. - 2:30 p.m. ET
How to leverage Agile Integration to reinvent competitive advantage ▾
Steve Willmott, Senior Director and Head of API Infrastructure, Red Hat
From Concept to Reality, an Agile Integration Reference Architecture ▾
Alain Pham, Specialist Solution Architect, Red Hat
15:30 - 16:00 CET
2:30 p.m. - 3 p.m. ET
How Lufthansa Technik built the digital platfrom AVIATAR leveraging Agile Integration technologies ▾
Thorsten Pohl, platform architect and product owner AVIATAR, Lufthansa Technik
Automating the Integration Lifecycle ▾
Nicolas Masse, Solution Architect Middleware, Red Hat
16:00 - 16:30 CET
3 p.m. - 3:30 p.m. ET
How to create the Banking Platform Business Model with Agile Integration ▾
Manfred Bortenschlager, Director, Business Development for API-based Integration Solutions and API Management, Red Hat
Extending an Agile Integration Platform with Identity Management, Data Management and Process Automation ▾
Luca Ferrari, Solution Architect API management, Red Hat
16:30 - 16:45 CET
3:30 p.m. - 3:45 p.m. ET
Closing Note
Jim Whitehurst, CEO, Red Hat


James Whitehurst

Jim Whitehurst is president and chief executive officer of Red Hat, the world’s leading provider of open source enterprise IT software solutions and services. Whitehurst is an avid advocate for open software as a catalyst for business innovation. With a background in business development, finance, and global operations, Whitehurst has proven expertise in helping companies flourish—even in the most challenging economic and business environments.

Randy Heffner

Randy Heffner is a vice president and principal analyst at Forrester, where he leads clients to infuse technology deeply into their business strategies (and vice versa). Solution architecture and integration strategy are major focus areas of his research, along with business-first software design principles like Digital Business Design. Randy guide clients in how APIs (application programming interfaces), microservices, and other trends foster sustainable business agility for innovation in customer engagement and business partner value chains. A leading expert on designing business applications and software architectures that are secure and resilient in the face of continuous business and technology change, Randy has for the past 35+ years led solution architects and application development professionals across multiple industry sectors.

Thorsten Pohl

Thorsten Pohl is platform architect at AVIATAR and product owner of core services at the AVIATAR Platform. He joined AVIATAR from the very beginning. Before that Thorsten designed the standard application architecture for the Lufthansa Technik group and initiated the developer community. He has been practicing DevOps before this term was even invented.

Dr. Manfred Bortenschlager

Manfred Bortenschlager has 15 years of experience as API specialist, developer evangelist, software lab manager, senior researcher, and developer with a geeky passion for APIs and integration technologies. At Red Hat (after the acquisition of 3scale API Management), Manfred is responsible for business development of Red Hat's API-based Integration Middleware solutions in EMEA. He is directly involved in winning strategic opportunities. He leads many activities to grow awareness of the value of Integration and API Management and to establish strategic partnerships, to create thought leadership content, and support in API strategy consulting.

Steven Willmott


Steven Willmott is a Senior Director and Head of API Infrastructure at Red Hat. He was previously the CEO of 3scale Inc, one of the worlds leading API Management providers and now part of Red Hat. His background spans distributed systems, Web Services, SOA and APIs. He is a founding member of the Open API Initiative, the API Strategy and Practice conference, API Commons and APIs.json. Steven is also a frequent public speaker on the business and architectural challenges of APIs and Platforms.
He can be reached online at LinkedIn and twitter.

Luca Ferrari

Luca Ferrari, Red Hat solution architect for API management, has a background in telecommunication and eProcurement services. He has been involved in API Management for more than 2 years now, but his interest spaces from security to integration to IoT.

Alain Pham

Alain Pham has over 8 years of experience as a Consultant, Technical Leader and Solution Architect in Enterprise Integration and Application Development. He has helped Organisation shape their Digital Transformation Programs by leveraging fast prototyping to production cycles and state of the art technology stacks. Alain currently works as a Specialist Solution Architect at Red Hat where his main focus is delivering complex proof of concepts across EMEA and raising awareness on how to take advantage of modern integration solutions to support future business growth.

Nicolas Masse is Solution Architect on Middleware at Red Hat. He is involved since 5 years in API Management industry where he has defined and deployed Agile API Process with customers. Nicolas is involved into 3scale community where he’s contributing a bunch of custom extensions.