Business process management rules in the artificial intelligence era

Watch recording from 24. Januar 2019

Business process management rules in the artificial intelligence era

The digital transformation drumbeat is causing enterprise IT leaders to re-evaluate their investments on older, expensive, and slower business process and business rules management platforms. As exciting new technologies—like robotic process automation, machine learning, or artificial intelligence (AI)—move into the mainstream, process teams are evaluating whether the earlier generation of business automation solutions are still relevant, how they’re relevant, and what role they should play in digital transformation projects.

Join IDC and Red Hat for a webinar where we will:

  • Discuss how modern business process management (BPM) and decision management platforms contribute core capabilities to digital businesses, and how to approach replatforming BPM technology for the AI era. 
  • Review surprising results achieved by industry leaders, and highlight key elements of their successful strategies. 

If you are embarking on a digital transformation journey, this webinar will provide you with valuable perspectives on automation technology choices and implementation.


Live-event date: Thursday, January 24, 2019 | 2 p.m. ET

On-demand date: Available for one year afterward.

Maureen Fleming

program vice president, IDC

Maureen Fleming is a program vice president at IDC who leads their research on intelligent process automation. Her coverage area encompasses application, integration, and process automation platforms, robotic process automation, and the use of AI to improve levels of automation across all platforms. She also focuses on the growing use of event-driven systems in combination with AI and business rules to detect and predict problems and decide how to fix them.

Maureen has more than 20 years of experience in marketing, strategy and application development across diverse established businesses and venture capital (VC)-backed startups. She's spent more than a decade as an industry analyst at IDC and Gartner.

Phil Simpson

senior principal product marketing manager, Red Hat

Phil Simpson is a senior principal product marketing manager at Red Hat, responsible for go-to-market strategy and positioning for Red Hat's business rules and business process management products. Phil has extensive experience with business rules and BPM, having held senior product management roles at an early business-rules pioneer.