Technology brief

Retail in the Internet of Things

By analyzing consumer behavior and traffic patterns, stores can improve merchandising, align labor with customer demand, increase customer retention and loyalty, and increase sales. And by optimizing inventory management, retailers can eliminate inefficiencies and improve margins. Achieving the vision of this smarter, “converged” retail is made possible by creating an enterprise-wide data management platform that spans retail domains (front-of-store, back-of-store, and corporate offices) and channels (in-store, mobile, and online). This brief describes the technology needed to achieve this converged retail model.