Ruba Borno is the Vice President, Worldwide Channels &
Alliances for Amazon Web Services (AWS), the world’s most
comprehensive and broadly adopted cloud platform. Central to the success of AWS and its customers, Ruba leads the AWS Partner Organization (APO), a global team responsible for recruiting, enabling, buying, and selling with more than 100,000 companies in more than 150 countries, within the AWS Partner Network (APN). APO provides the most innovative programs and services to its diverse partner community of global system integrators (SIs), regional and national SIs, solutions providers, distributors, data providers, service providers, consulting partners, and independent software vendors to build and scale their businesses. She is also responsible for AWS Marketplace and AWS Data Exchange, helping customers move quickly and responsibly to the cloud by making it easy to find, subscribe, and govern third-party software, data, and professional services.
Prior to joining AWS, Ruba held several leadership positions over the course of her six-year tenure with Cisco, a leader in IP-based networking technologies: Vice President, Growth Initiatives and Chief of Staff to the CEO (2015-2018); Vice President and General Manager, Cisco Managed Services (2018-2020); and SVP and General Manager of Cisco’s Global Customer Experience (CX) Centers (2020-2021), where she led a team of 18,000 engineers to deliver Cisco’s full services portfolio including technical, professional, and managed services, as well as customer success and supply chain and logistics.