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Red Hat offers a wealth of resources for each of its brand applications, from writing and video to social media and collateral. Here, you’ll find links to relevant resources in each of these areas.

A quick note: Most of the assets listed below will require a sign-in or passcode to an existing Red Hat® account. These assets are intended for Red Hat associates and partner agencies only.


Our voice is very much a part of what makes us Red Hat. Use these resources to bring out the Red Hat voice in everything you write.


Our goal with video is to tell authentic stories about Red Hat and our customers while helping to simplify complex technologies. These standards help lead the way.

Social media

The social media team amplifies the Red Hat brand and offers a consistent user experience through creative, strategic, data-driven processes.


Our diagrams aim to convey complex technical concepts more clearly and effectively. These guidelines, templates, and standards offer a strong visual language on which to build.


With our animations, we attempt to visualize complex technologies in simpler, more relatable ways to give them more meaning while also conveying emotion and imagination.

Red Hat Marketplace

Use these guidelines to create content and assets that represent Red Hat Marketplace, a centralized location for buying and deploying container-based software across clouds.