Every telecommunications service provider is operationalizing AI right now. Use cases include customer care-bots, network operation co-pilots, and managed AI-as-a-service (AIaaS) for external enterprise customers and others.
The uncomfortable part is correlation of use case with business case, where the key factor is the cost of the AI accelerator, whether that's a graphics processing unit (GPU), tensor processing unit (TPU), or neural processing unit (NPU). Cost per inference decides whether these AI accelerators improve profit margins or erode them; to keep costs down, the AI model you select is as important as how you deploy that model and serve on a distributed geo-scale.
In a recent article, Red Hatters worked on inference deployment challenges as an architecture problem shaped by traffic and scale, and not only by model size. This blog post summarizes their findings.
How cost per inference affects profit and loss
Each AI request has two distinct jobs inside, on the same hardware:
- First it reads the prompt/input, whether that’s a billing history, a trouble ticket, a network log, or something else that needs to be processed.
- Then it generates the response to that input, 1 token at a time.
The reading phase decides how long the user waits for the first word; the writing phase decides whether the conversation feels fluid, or if it has frequent stops and starts. The two phases need different resource profiles and different optimizations, and when they share the AI accelerator resources, they compete.
This tension affects profit and loss differently across different AI use cases and workload types. For instance, with customer care chatbots, care cost per contact rises when bots stall and sessions escalate to agents. Enterprise AI offerings accrue service-level agreement (SLA) penalties when they miss latency commitments. And margin on business-to-business (B2B) AI products erodes when the cost per query exceeds what the contract priced in.
Most deployment mistakes are trade-off mistakes and arise when a team optimizes a metric that its product does not sell. Examining some specific ways in which AI generates revenue can illustrate the proper deployment for each workload type.
Customer care
Customer care is the clearest case. Care traffic consists of thousands of short, simultaneous chat sessions that reuse the same tariff and policy preamble on every call. Red Hatters were able to identify the following from Red Hat’s vLLM benchmarks:
- Splitting and correctly sizing the read and write pools cut costs by 25-40% on this traffic shape.
- Cache-aware routing, the scheduling approach implemented by the open source llm-d project, delivered 2-3 times more tokens per GPU and 3-5 times lower cost per token where prompt reuse runs high.
Production systems will not see this level of improvement, but the direction held across every workload we measured. At tens of millions of care interactions a month, reducing inference costs by even a few points can save enough money to pay for the next product cycle without new accelerator capital expenditure (CapEx).
Network operations
Network operations are the opposite shape: there are few users, and the documents being processed are very long. Incident analysis rereads the same runbooks, topology records, and vendor manuals constantly, so the dominant cost lever is caching what has already been processed. The payoff is shorter time to diagnosis and fewer escalations to senior engineers.
Managed AI sold to enterprises
Selling AI to enterprise customers adds a third shape: many tenants, tiered SLAs, and bursty demand. Two mechanisms can protect the margin in these scenarios:
- Model cascading sends routine queries to a small model and escalates only the hard ones, which cuts cluster costs by 40-60% where easy queries dominate.
- Admission control tied to service-level objectives (SLOs) rejects requests that would breach an SLA instead of queueing them into failure, which protects contract credibility under load.
As shown in Table 1, together these 3 use cases can serve as the model for gold, silver, and bronze pricing tiers, rather than forcing customers to take a gamble on 1 shared AI accelerator pool. However, 2 more constraints round out the picture for service providers and illustrate ways AI services can be tailored for specific customers.
Sovereign AI with cloudbursting capacity
Sovereignty rules require that subscriber data stay in its country of origin. The pattern that best meets that need is a regulated on-premise baseline with cloudbursting that stays cold between peaks. A single control plane such as Red Hat OpenShift AI keeps the two environments aligned so compliance does not depend on configuration discipline alone.
Edge computing
When considering the network edge, with roughly 100 concurrent sessions or less, the right answer is one model per accelerator with no clever pooling. Hard queries should be escalated over backhaul so transport spending tracks complexity rather than volume.
Workload | Traffic shape | Primary cost lever | Business outcome |
Customer care | Thousands of short concurrent chats Heavy prompt reuse | Split read and write pools Cache-aware routing | Lower cost per contained contact |
Network operations | Few users Very long documents | Caching previously processed runbooks and records | Faster diagnosis Fewer senior escalations |
Managed AI for enterprises | Many tenants Tiered SLAs Bursts in demand | Model cascading SLO-based admission control | Defended margin Predictable tier economics |
Sovereign AI with burst capacity | Regulated baseline Predictable peaks | Cloudbursting that stays cold between peaks | Compliance without peak CapEx |
Edge and field operations | Fewer than approximately 100 sessions per site Costly backhaul | 1 model per accelerator Escalating only hard queries | On-site resolution Bounded transport spend |
Table 1. How workload types lead to tangible business outcomes
Here are the questions that providers need to ask when considering each of these use cases:
- Customer care: What does a fully automated care conversation cost today, and which single change moves that number the most? A good answer cites cost per contained contact measured on live traffic, with 1 tested lever and its before-and-after numbers.
- Network operations: How long does an engineer wait for a useful answer from incident records, and are the same documents being reprocessed every time? A good answer shows how often runbooks and site records are served from cache versus reread, and the trend in time to first answer.
- B2B services: Which enterprise SLA breaks first under peak load, and is the fix more hardware or better routing? A good answer names the breaking tier from a load test and shows that a routing or admission fix was tried before a purchase request.
- Sovereignty and peaks: How much capacity sits idle between peak events just to satisfy data-residency rules? A good answer reports baseline use and a burst design that costs nothing while it waits.
- Edge and field: What share of field queries travels back to a central cluster, and what does that transport cost? A good answer gives the local resolution rate per site, with escalation reserved for queries the on-site model cannot handle.
Investment path
Once an AI use case has been established, the next step is to build the use case in an efficient and cost-effective way. The sequence matters more than the destination. Each stage is triggered by a measurement, not a roadmap date, and each pays for itself before the next begins:
- Start with 1 node: Run a single serving instance on real care or network traffic for a week. That baseline is the measure for every later decision; synthetic lab traffic will be misleading.
- Add intelligent routing: A 2nd replica delivers less than 1.8 times the throughput of 1. That gap means requests are landing on servers that must reread context that another server already holds. It is routing waste, not missing capacity, so fix it before buying hardware.
- Separate the reading and writing pools: Do this only when measurement shows that 1 phase is starving the other by enough to cover the added operational complexity.
- Adopt the multitenant grid: When several products and B2B customers share the platform, the mechanisms that protect tiered SLAs earn their complexity. Below that scale they waste effort.
Each step resets the baseline; AI inference strategy is a series of measured bets, not a one-time architecture sign-off. Service providers already run this playbook with wireless spectrum: allocate capacity to the products that have a return of investment (ROI) on it, measure continuously, and reclaim what sits idle. AI accelerators deserve the same discipline.
Conclusion
Distributed AI inference decides whether service provider AI products keep their margin. Nothing that has been outlined in this blog post asks for a bet-the-budget commitment: every mechanism is a measured step that proves itself on service provider traffic before the next-one starts, and Table 1 shows where to look first.
When you are ready to work through this for your care, network, or B2B portfolio, bring your traffic data to your Red Hat account team. vLLM, llm-d, and Red Hat OpenShift AI are how we run this pattern with service providers today, and the conversation moves fastest when it starts from your needs, not from a generic blueprint.
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About the authors
Rob McManus is a Principal Product Marketing Manager at Red Hat. McManus is an adept member of complex matrix-style teams tasked to define and position telecommunication service provider and partner solutions with a focus on network transformation that includes 5G, vRAN and the evolution to cloud-native network functions (CNFs).
Fatih E. Nar, has built a career by solving complex challenges in various domains including telecom, entertainment, media, and others.
With experiences at Google, Verizon Wireless, Canonical Ubuntu, Ericsson, and now Red Hat, he specializes in cloud native and data- and AI-driven solutions for enterprises and service providers.
His work blends AI, cloud, and high performance networked computing to create efficient and scalable software-driven solutions.
He holds an MSc in Information Technology and a BSc in Electronics Engineering, along with completed AI studies at MIT and Stanford, and has been admitted to Purdue University for a doctorate program for Spring 2026.
Fatih is also a recognized writer, sharing insights through his Open xG HyperCore series on Medium and contributing to AI/ML projects on GitHub and Hugging Face.
In 2025, Fatih was elected as a subject matter expert on AI/ML within Linux Foundation Networking (LFN) organization to steer and lead AI initiatives.
When not working, he’s likely exploring new datasets and AI models, ctl’ing with k8s, or sneaking dad jokes into tech discussions.
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