Intelligent Process Automation and the Emergence of Digital Automation Platforms
A common approach to nearly every digital transformation is to automate (effectively) the business processes used to create and deliver customer value. But in the age of digital transformation, ‘how’ companies do things requires continuous observation and analysis to proactively offer what customers expect and rivals fear.
Companies now seek to learn from automated process execution through intelligent business automation, hoping to enable the personalization, contextual responses, and process improvements necessary to create greater customer experiences.
But to take full advantage of intelligent business automation—utilizing analytic tools, machine-learning capabilities, and AI insights—these companies are turning to digital automation platforms. They use these platforms to unite collaborative teams of business and IT professionals, who together digitize business operations, accelerate IT and app development, and enrich customer interactions.
Download this whitepaper to learn about digital automation platforms—and how they enable intelligent business automation and create competitive advantage.