Hyperscaler marketplaces: a fastgrowing model for software procurement

This research, commissioned by Omdia and sponsored by Red Hat, predicts that enterprise spending on hyperscaler marketplaces will grow from US$45.5 billion in 2025 to US$163.1 billion by 2030. The report highlights the benefits of marketplace purchasing, including flexible budget allocation, better discounting, consolidated billing, and simplified procurement. Channel partners are expected to play a more critical role in helping enterprise customers purchase through hyperscaler marketplaces.