Analyst paper

Forrester: Putting a price on mobile strategy


In creating the business case for mobile, Forrester advises business, application development, and delivery professionals to assess multiple factors and how they coexist in an overall mobile strategy.

This report provides a comprehensive guide for:

  • Including cost categories in mobile initiative assessment.
  • Using KPIs to measure mobile success.
  • Evaluating the costs of mobile app development.
  • Developing a clear-cut mobile strategy.