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Optimizing customer experience and responsiveness

Open source is the doorway to greater engagement

80% of consumers will pay for better customer experiences and are more satisfied, loyal, and likely to recommend. Customer preference, especially in difficult economic times, guarantees cashflow resilience.

IDC's InfoBrief on customer experience (CX), sponsored by Red Hat, discusses how a modern IT department can improve its customer experience by deploying agile DevOps methodologies and leveraging open source technologies. Businesses need to pivot to delivering continuous innovation and be responsive to change to embrace the new experience-led economy. Engaging with customers should reflect their own particular circumstances and context.

In this infobrief IDC explains how to optimize your existing CX systems to delight customers with end-to-end customer engagements that are contextually relevant, timely, and elegant.