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Analyst material

Real-time responsiveness to change: A global pharmaceutical company's journey

A leading global pharmaceutical company needed a new digital transformation strategy to improve its sales representatives’ experience and provide timely information across any channel to deliver superior customer experience. Find out how the company's sales and IT leaders worked closely with Red Hat® consultants over a multi-week period in a series of discovery sessions and design sprints to form well-defined use cases, supported by appropriate technology solutions from Red Hat.