The new retail playbook: Balancing innovation with keeping the lights on


According to IDC, retailers are pursuing IT innovation to reduce overhead costs while improving agility and service levels. They must balance short-term and long-term objectives while exploring ways to improve the customer experience. Use of cloud and mobile technologies is important to connect with consumers and facilitate rapid change. Retailers also must effectively gather and analyze data to identify ways to increase customer engagement. See a summary of the research in this infographic.