Paddy Power Betfair delivers online bets fast and reliably
- Industry: Media and entertainment
- Region: EMEA
- Headquarters: Dublin, Ireland
- Company size: 5,000 employees
As a large public online betting company, Paddy Power Betfair handles an enormous volume of transactions every day—and does it quickly, consistently, and securely. At the same time, it must innovate and keep its customers engaged with a reliable flow of new products. If it doesn't, it risks losing market share. With Red Hat® solutions, the company upgraded its infrastructure to meet these challenges.Paddy Power Betfair is a Red Hat 2016 Innovation Awards Winner
Paddy Power Betfair innovates with Red Hat
Paddy Power Betfair needed to keep its customers engaged with a reliable flow of new products. With Red Hat, the company upgraded its infrastructure to meet these challenges.
The path to success
Challenge: Upgrade infrastructure to do more—and do it faster
Paddy Power Betfair serves more than 3.5 billion application program interface (API) requests every day—a number similar to Netflix, eBay, Facebook, or Twitter. In addition, Paddy Power Betfair handles around 130 million transactions daily—more than 10 times the number of daily transactions at the London Stock Exchange.
However, the company's infrastructure “was reaching the end of its capabilities,” says Paul Cutter, chief technology officer of Paddy Power Betfair. The company knew that if its infrastructure faltered, customers would move to the competition.
Paddy Power Betfair upgrades infrastructure to improve services
Solution: Change the game with Red Hat
Using Red Hat solutions, Paddy Power Betfair implemented an innovative system that can automatically make updates and run maintenance without affecting customers. This is critical because the company operates 24/7.
In addition, the new system meets crucial speed requirements, ensuring that customers have a positive experience and stay loyal. Cutter calls the company's new internal private cloud “a game–changer” because it delivers all the qualities he needs—automation, scalability, security, and agility. Red Hat Consulting provided smooth implementation and continues to ensure fast, flexible operation.
Results: Winning customer loyalty
With the Red Hat solution, Paddy Power Betfair makes sure its gamers keep coming back. Customers enjoy a quick, reliable, and glitch-free experience, even during large sporting events.
Meanwhile, developers can focus on building quality, innovative products and delivering them swiftly to customers. “Our customers have a lot of choices, and by always offering them something new, by having the best-performing service, we have a better chance of them betting with us,” Cutter says.