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Success story

Telegraph Media Group integrates systems, improves digital content

Fast facts

Industry: Media and entertainment
Region: Europe
Headquarters: London
Company size: 1,000 employees

Red Hat's cadre of experts gave TMG the assurance that the desired platform could be built to a high performance grade... This proved to be an excellent choice.

Toby Wright, Chief Technology Officer, Telegraph Media Group

Overview

The U.K.’s Telegraph Media Group (TMG) is one of the world’s most respected media companies. However, its long digital history resulted in a wide variety of delivery platforms and existing integrations that hampered its ability to quickly deliver new digital content and services. Using Red Hat® JBoss® Fuse, TMG has simplified its integration and can now easily launch cost-effective, compelling digital news content to audiences on a variety of devices.

Telegraph Media Group’s digital-first strategy relies on Red Hat

U.K.’s Telegraph Media Group (TMG) has created an integration platform that simplifies the launch of new digital content to audiences on desktop, tablet, and smartphone devices.

The path to success

Challenge: Create new digital content and services

The news business is nothing like it was 20 years ago when The Daily Telegraph first launched its website. Consumers are constantly looking for new, innovative ways to consume and engage with content. They also want high-quality coverage of world events in real time, on all devices and in all formats. To keep pace with this rapid innovation, TMG had to find a new way to integrate its various delivery platforms and existing integrations so it could quickly and cost-effectively deliver new digital content and services.

Case study

Telegraph Media Group builds an integration platform to support a digital-first strategy

Solution: Integrate platforms, launch compelling content

TMG researched many options before choosing an open source solution for its lower cost and easier implementation. The new platform greatly simplifies the integration of the various systems and helps the company launch compelling new digital content to audiences on desktops, tablets, and smartphones. “Red Hat’s cadre of experts gave TMG the assurance that the desired platform could be built to a high performance grade. ... This proved to be an excellent choice,” said Toby Wright, chief technology officer of TMG.

Software & services

Results: Launch compelling digital services to keep customers loyal

With the ability to quickly, easily introduce new digital content—such as live blogs, video streams, and microsites—TMG can stay ahead of the competition. The company is now able to better respond to breaking news, giving readers innovative ways to interact and engage with news events. Its new platform will also help TMG adapt future digital services to meet the needs and preferences of readers. “Now if we have some great product ideas or some content we need to sell, we can do it,” said Wright. “This technology is really helping us.”

We needed a fresh new look and approach. Having been trapped by proprietary solutions before, we wanted an open approach to this with no lock-in.

KAMIL HAQ, LEAD ENTERPRISE ARCHITECT, TELEGRAPH MEDIA GROUP