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Creativity takes to the clouds


Explore developments in digital storage for the professional media and entertainment industry as researched by Coughlin Associates through interviews with industry practitioners. Rich media processing has turned a number of analog processes into digital ones, including the creation, editing, distribution, and archiving of content, all of which is extremely storage intensive. Operational requirements across processes and geographies demand a mix of storage technology requirements and multiple ways to access needed content. This whitepaper outlines the major challenges in current media workflows and the solutions, such as open software-defined storage, used by professional media end users.