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Analyst material

451 Research: The enterprise in Motion analyst paper


Digital transformation is a modern phenomenon that is forcing enterprises to reconsider how they develop applications to run their businesses. While its definition is fluid, digital transformation is commonly understood as the means to exploit emerging technology to improve the customer experience and enable more adaptive business operations. But it’s also something more. Changing, improving, and adapting how customers engage and interact with an enterprise often impacts how business processes are designed, how the workforce collaborates in response, and how business partners in kind must react to new opportunity and ways of doing business.