Abonnez-vous au flux

Each year, Red Hat Summit provides a forum to discuss open source technology and exchange ideas freely, so it’s especially fitting that this year, the theme at Summit revolved around Ideas Worth Exploring. Our team developed a fresh visual identity for this theme, using planetary orbits to evoke the gravity that strong ideas naturally generate.

With nearly all of the Summit spaces at the Moscone Center in San Francisco draped in this year’s theme, we needed to employ a different approach when designing the look of the Red Hat booth that would be sitting in the Ecosystem Expo.

Because it was important for visitors to be able to identify the Red Hat booth, we decided to use more of our standard corporate look and feel and stay away from the Summit branding—this helped ensure that the booth wouldn’t blend into the other signage on site.

The Red Hat booth space was massive, with a large overhead banner and 5 smaller cylinder banners above the 5 topic-based conversation tables. 3 additional spaces rounded out the area: Support Central, which provided answers for attendees’ support-related questions; Swag Central, which offered apparel and other cool Red Hat items; and Red Hat Industry Solutions, an area dedicated to highlighting solutions in 3 major customer verticals.

Thankfully, the approach we chose allowed us to create a space that could ground and center the visitor with familiar Red Hat branding without disappearing into this year’s event branding, even in the middle of a convention space filled with such a vibrant and inspiring overall theme. I had a great time working on the booth through several rounds of revisions and finally seeing it through to completion -- and it was really rewarding to see the final product!


À propos de l'auteur

Parcourir par canal

automation icon

Automatisation

Les dernières nouveautés en matière d'automatisation informatique pour les technologies, les équipes et les environnements

AI icon

Intelligence artificielle

Actualité sur les plateformes qui permettent aux clients d'exécuter des charges de travail d'IA sur tout type d'environnement

open hybrid cloud icon

Cloud hybride ouvert

Découvrez comment créer un avenir flexible grâce au cloud hybride

security icon

Sécurité

Les dernières actualités sur la façon dont nous réduisons les risques dans tous les environnements et technologies

edge icon

Edge computing

Actualité sur les plateformes qui simplifient les opérations en périphérie

Infrastructure icon

Infrastructure

Les dernières nouveautés sur la plateforme Linux d'entreprise leader au monde

application development icon

Applications

À l’intérieur de nos solutions aux défis d’application les plus difficiles

Original series icon

Programmes originaux

Histoires passionnantes de créateurs et de leaders de technologies d'entreprise