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There are two key attributes that help define the role of business rules in enabling intelligent integrated enterprises: connection and automation. Business rules represent and guide decisions throughout the enterprise. Some business processes are quite complex in the sense that they require interaction between multiple actors and systems, and this complexity has the potential to create challenges that traditional business policy management methods simply can’t keep up with – disparate systems and databases housing critical information may not be easily accessed, and an overwhelming number of data-generating business events may lead to errors as a result of manual processing.

Business rules capture the essence of what is and what should be, absorbing large amounts of data from all corners of the enterprise and rapidly comparing and executing it in accordance with predefined actions.

These trends indicate that simply implementing and automating business rules may not suffice anymore. Business goals and requirements change rapidly, influenced as much by external forces as they are by natural internal evolution, including regulatory compliance, product line expansion, customer demands or M&A activity. Change is constant, and this challenge is at the core of the 2012 Business Rules Forum, taking place Oct. 28 – Nov. 1 at the Westin Diplomat Resort in Ft. Lauderdale, Fla.

Next week’s event marks the 15th year of the Business Rules Forum and Red Hat is proud to be a part of the action. The Business Rules Forum is an event dedicated to business rules and decisioning. Its program is designed to deliver insights, technologies and techniques to help attendees create an agile organization that is in control of its business rules and operational decisions.

On Tuesday, Oct. 30, Red Hat’s senior product manager for JBoss Enterprise BRMS and JBoss jBPM, Prakasha Aradhya, has been invited to participate on a panel that is slated to address the topic, “Putting the ‘Business’ in Business Rules.” James Taylor of Decision Management Solutions is scheduled to moderate the panel in room Regency 3 at 3:10 p.m. ET.

Throughout the week, Red Hat plans to be on-site in booth #108 to show live demonstrations of its JBoss Enterprise Business Rules Management System (BRMS) and answer questions about overcoming the challenges brought on by complexity and change. JBoss Enterprise BRMS is a comprehensive business automation platform that combines business rules management, business process management, and complex event processing into a single standards-based open source distribution.

Curious what JBoss BRMS can do to help you better manage change and empower your business users? Stop by the booth next week or find out more at http://www.redhat.com/products/jbossenterprisemiddleware/business-rules.

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