How to create competitive advantage through digital innovation and automation

  • 26 juin 2018
  • Webinar

How to create competitive advantage through digital innovation and automation

The need to quickly adapt to customer expectations and the actions of your competition requires a continuous, transformative approach. Automation can transform the delivery of customer value to create new and unique competitive advantages over your rivals. Doing so involves the intelligent automation of customer-facing and business operational processes using next-generation environments. 

In this webinar, 451 Research principal analyst Carl Lehmann will discuss how to create competitive advantage through digital innovation and automation by:

  • Describing how industry-leading organizations view and create competitive advantage.
  • Identifying the critical technologies, tools, and platforms needed for continuous innovation and transformation.
  • Revealing how emerging technologies affect the future of application development and DevOps.

Also, Phil Simpson, Red Hat senior principal product marketing manager, will present an overview of Red Hat's digital automation solutions with real-world examples. You'll learn how to pursue intelligent process automation by rethinking your application development strategy and architecture to include the efficiency and productivity benefits of digital automation platforms.


Date: Tuesday, June 26, 2018

Time: 12 p.m. ET

Duration: 45 minutes 

Carl Lehmann; principal analyst; Enterprise Architecture, Integration, & Process Management; 451 Research 

Carl Lehmann is a principal analyst in the Development, DevOps, & IT Ops Channel. He leads 451 Research's coverage of integration and process management technologies in hybrid cloud architecture, as well as how hybrid IT affects business strategy and operations. The markets covered in his research include enterprise architecture management (EAM) tools, hybrid cloud integration technology (including iPaaS and API management) and business process management (BPM) software. Prior to joining 451 Research, Carl worked as a principal analyst at BPMethods and before that, he was vice president of Research for IT advisory firms Gartner and META Group, advising Fortune 500 clients.


Phil Simpson, senior principal product marketing manager, Red Hat

Phil Simpson is a Red Hat senior principal product marketing manager. He is responsible for go-to-market strategy and positioning for Red Hat’s business rules and business process management (BPM) products. Phil has extensive experience with business rules and BPM, having held senior product management roles at an early business-rules pioneer and senior marketing roles at several leading enterprise technology companies. Prior to Red Hat, Phil was a product manager for the data analytics firm Renesys and was a director at SeaChange International, Ironhead Analytics, and Rulespower.