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Driving customer engagement in digital banking analyst e-book


Over the last half decade, banks have witnessed a fundamental shift to customer relationships: banks are interacting with customers through mobile and online banking transactions, making those the primary interaction channels. Digital banking is now the default route for most banking interactions, and digital customer engagement is now the imperative for all banks, with a need to deliver a personal, responsive digital experience supported by other channels. Learn how connectivity, portability, and collaboration lead to customer experience gains for financial services firms.