Red Hat Partner Conference

All companies are driving digital transformation, and in principle, are all becoming software companies. In most cases, having a modern IT infrastructure on which to build is required. This session will share several real-world examples and talk about how the underlying modern infrastructure links to the digital transformation story.

Do you have customers who want to run their Red Hat® products in a public cloud? Are your customers also dealing with the move to containers and microservices? Many Red Hat enterprise customers and partners have already simultaneously started deploying workloads to the cloud as part of a two-pronged datacenter and application modernization strategy.

Come see how Red Hat is enabling the public cloud and driving Docker-based application development with OpenShift -- Red Hat’s award-winning container application platform. Amazon Web Services (AWS), Google Cloud Platform, Microsoft Azure, and Red Hat Enterprise Linux OpenStack Platform -- no matter what your customers want, OpenShift is there as a foundational technology for success. Combined with the business, operational and technical aspects of our certified cloud service provider (CCSP) program, you will have everything you need to guide and move your customers to where they want to go.

In this session, you'll learn:

• Why the move to public cloud is happening and just how big the opportunity really is for partners.
• Details about the Red Hat CCSP program including Cloud Access for subscription portability.
• How the landscape of partnering is changing, and how the CCSP and OpenShift are a convergence point to enable a path to faster success for you and your business.
• What containers and microservices are and the opportunity for you and your customers.
• How Red Hat customers are winning and delivering value with hybrid cloud using OpenShift on CCSPs like AWS, Azure, and Google along with traditional private cloud infrastructures, like OpenStack.

Cisco has partnered closely with Red Hat to develop integrated, validated solutions for private and hybrid clouds, Big Data, and DevOps. As a Red Hat customer, Cisco has built and deployed mission-critical cloud-based applications that deliver business value and flexibility at lower costs. Learn about:

• Joint Cisco and Red Hat offerings for self-managed and fully-managed cloud platforms
• What we’re doing to help partners build practices;
• How partnering with Cisco can grow your Red Hat business.

Just because a customer is using VMware does not mean there isn't a place for Red Hat. Many customers are looking for a strategic option to VMware for the core of their infrastructure. Red Hat is ideally positioned to offer that strategic option and help customers migrate away from a singular dependence on VMWare. Come hear the latest way you can help your customers have:

• better management of their VMware infrastructure with CloudForms and RHEV
• an open, strategic alternative for virtualization along side existing VMware
• a strategic option in their RHEL renewal by using RHEL with Smart Virtualization
• a solution they can implement today with a clear path forward to the cloud with RHCI

The session will also cover successful strategies used by Red Hat at leading IT organizations in the financial services, and transporation sectors to offer the strategic alternative that these customers were demanding.

There are many paths to infrastructure modernization. It's really a journey with many paths and stages. It begins with moving to a more modern, flexible operating system–migrating from either UNIX or Windows to Linux®. The next phases involve improving server densities with virtualization, leveraging automation, creating shared resource pools and building software-defined infrastructure for compute, network, and storage with solutions like OpenStack® and Ceph. This session will share customer examples for all of these modernization initiatives, and how they all create an on-ramp to a cloud-like world.

Digital transformation sounds great, doesn’t it? Everything connected—people, processes, applications, data, and devices. Applications developed with microservices, deployed in containers, and quickly delivered using DevOps best practices on cloud-based platforms that scale up or down on demand. But can enterprises really make that happen? According to IDC, by 2017, 2/3rds of Global 2000 CEOs will have digital transformation at the center of their corporate strategy, driving IT investments. These are some of the challenges they'll face:

• Java™ workloads stranded on monolithic platforms, with no easy path to the cloud
• Increasing demand to get mobile apps to market quickly.
• Increasing demand to release new and updated apps faster, with more certainty.
• Disconnected SaaS, big data, mobile devices, remote locations, and business processes.

In this session, you'll learn how to describe how this can be done—to talk about how applications will be built and integrated in a digital business with line-of-business leaders, architects, and IT operations. This vision resonates because it’s about customer challenges, and the unique ways only Red Hat can help them realize success.

Quickly adapting to market forces and business requirements means your customers need solutions that are fast, simple, and efficient. It also requires that they standardize on a modern, common platform that is workload-optimized and delivers the best return on their investment (ROI). Two dynamic transformational areas are:

• SAP HANA: HPE ConvergedSystems with Red Hat Enterprise Linux for SAP HANA® provide proven configurations with speed, simplicity and efficiency; so you can deliver new solutions that reduce complexity and more importantly are focused on innovation to take your customers’ to the next technological level, allowing them to simplify data management and accelerate access to critical information at a lower cost of ownership.
• Mission-Critical: Mission-critical applications have traditionally been the domain of proprietary UNIX® systems or expensive mainframes. But with IT managers under pressure to reduce costs and improve efficiencies there is a constant demand to have highly-available platforms that are standard and that are cost-effective. HPE and Red Hat® are setting new standards for x86 availability, scalability, and performance for your customers’ mission-critical Linux® workloads.

Are you ready to change the game – join us and learn how!

Building a future ready data center is the first step in the journey to the cloud. This not only requires hardware and software upgrades, but also integrated, non-proprietary solutions that make the datacenter more agile and optimized for your customers’ needs. Networking is a key part of this integration. While compute has evolved with virtualization and storage is moving towards software defined capabilities, most data centers are equipped with outdated and proprietary networking products. Network transformation is a revenue opportunity.

Brocade, a leader in networking for the enterprise has partnered with Red Hat to provide your customers with a complete solution that optimizes performance and manageability. With its portfolio of “New IP” solutions Brocade offers an open, automated and intelligent answer to networking. In concert with Red Hat’s offerings, Brocade’s offerings can simplify the customer's journey to the cloud.

By attending this session, you will be able to:

1. Sell more with a Red Hat and Brocade solution
2. Simplify the value proposition and accelerate sales to your customers
3. Use Brocade and Red Hat as trusted advisors.
4. Streamline and optimize a customer's journey to cloud

Applications and infrastructure are changing rapidly as new computing models arise. Virtualization, cloud, containers, DevOps, mode 1/mode 2 applications have all introduced both new capabilities and complexities into organizations. Red Hat can help customers adopt new application and infrastructure capabilities, and provide a management layer across heterogeneous environments. Capabilities of Red Hat® management products include:

• Red Hat CloudForms: A cloud management platform that allows you to gain control of your virtualization environment, and build and manage a private or hybrid cloud.
• Red Hat Ansible Tower: A radically simple IT automation engine that automates cloud provisioning, application deployment, intra-service orchestration, and many other IT needs.
• Red Hat Satellite: A configuration and life-cycle management solution that makes infrastructure easier to deploy, scale, and manage across physical, virtual, cloud and container environments.

The world has changed. Businesses of all sizes struggle to compete for increasingly demanding, tech-savvy customers. IT can easily become bogged down trying to service a growing backlog of endless updates to legacy software. Or, IT can empower their lines of business to fully participate in the rapid creation of new systems of engagement needed to win new customers. Red Hat has a huge opportunity to help customers address this challenge with mobile and process-driven applications that increase business agility and reduce time to market. In this session we’ll discuss how to have this conversation with line of business decision makers, and how solutions that include Red Hat Mobile Application Platform and JBoss BPM Suite functionality available as on-demand services running on OpenShift address this need.

OpenStack and DevOps are changing the landscape of many organizations today through faster application deployment combined with dramatic cost reductions. This session will provide you with recommendations on how to address the emerging needs of your clients, who are in the process of transitioning IT from an infrastructure role to a service broker role, while helping you leverage NetApp OpenStack portfolio to increase your competitiveness in this market.

Red Hat® Training and Red Hat Consulting are two secret weapons for Red Hat partners. In this interactive session, John Allessio and Scott Stewart, will give you insight from real customer examples of how partners have worked with Red Hat Training and Consulting to grow deal sizes and win business.

Topics will include:

• How and when to engage with Red Hat Consulting
• How Red Hat Training can expand deal sizes and create “sticky customers.”

New deviants of malware are discovered every 90 seconds and cyber attacks are costing billions of dollars, making security a part of every sale. How can you sell security as one of your core competitive advantages and benefits when partnering with Red Hat? This session will cover real customer scenarios, and teach you how to sell security across all Red Hat products. We'll also discuss how partners can complement and complete the Red Hat security story by bringing together technologies and products to solve customer problems. You'll learn why and how to engage with security organizations, and how those relationships can help you influence policy, clear obstacles, and understand critical needs and goals. Never lose a deal again because of security.

Software-defined storage uses standard servers and disks, along with the power of open source, to provide flexible, scalable services that traditional appliances never could. It's a key component to a software-defined datacenter, and it works well alongside the other modern infrastructure you deploy for your customers. In this session, you'll learn how: - Red Hat^® software-defined storage fits into a software-defined infrastructure. - Including Red Hat software-defined storage can grow your existing deal size. - Supermicro has used Red Hat software-defined storage to expand their solution footprint.

IT modernization, Bi-modal IT, and Future Ready Enterprise, are all real concepts related to the evolution of the industry as it moves to cloud and software defined enterprises. Hybrid/multi-cloud strategies exist in over 80% of enterprises with more and more workloads shifting towards private cloud. OpenStack technology has been gaining mindshare and a growing number of enterprises are looking to solution providers as Dell and Red Hat for an enterprise ready end-to-end solution. With a history in OpenStack starting in 2010, Dell was the first tier 1 hardware provider to participate in the initial release of OpenStack, and was also the founder of the Crowbar deployment project. Named the 2015 strategic partner of the year by Red Hat, Dell continues its efforts in developing OpenStack reference architectures with an open approach, which are standards-based, modular, and flexible scaling solutions alongside Red Hat. Learn about the Dell Red Hat OpenStack solution and Dell.

Red Hat and Microsoft recently announced an expanded agreement that encompasses Red Hat® Enterprise Linux® in Azure, Red Hat CloudForms managing Azure, .NET on Red Hat Enterprise Linux, and the entire Red Hat JBoss® portfolio in Azure. What does this mean for partners like you? How do you position this to a customer? How can you increase your footprint in existing accounts and gain new customers to build a profitable business? In this session, you'll understand exactly what was announced, how it's being implemented, how to position it for growth in your existing accounts, and how it creates opportunities for you to reach new customers.