We are proud to announce that our film, "The Open Patient,” has been selected as an official entry in the 2nd Annual Brand Film Festival.
“The Open Patient” explores how open healthcare data can change the patient/doctor relationship - and the healthcare industry as a whole. The documentary film tells the story of how Steven Keating and Liz Salmi took an open source approach to treating their brain cancer, by accessing and sharing their medical data. Their innovative approach has helped turn their crises into a movement that could change the face of healthcare and open up the patient/doctor relationship. It also explores OpenNotes, an initiative focused on giving patients access to healthcare records between them and their doctors.
Part of Red Hat’s Open Source Stories film series, “The Open Patient” is our fourth installment to highlight and share human-centered stories about how openness can be a catalyst for change. Open source can change the world in many different ways - from technology innovation and management advancements to innovations across sectors. Red Hat has long understood the power of collaboration. With Open Source Stories, we are working to shine a light on some of those stories.
In its second year, The Brand Film Festival, showcases the year's most artistic, creative and effective branded content films, from YouTube videos to long-form documentaries. The film festival highlights marketing storytellers who are working to reach audiences in new ways with compelling content.
Other brands that have selected films include: Budweiser; Canon USA; Farmers Insurance; Gillette; GE;Power; American Honda Motor Co.; Ferrero/Nutella; Globe Telecom; Samsung Electronics America; NFL; International Justice Mission; UBS; BMW of North America; Target; Donate Life; and Square.
The Brand Film Festival will take place on May 4, 2017, at the Paley Center for Media in New York.
Watch the full film here.