Practitioner's guide to API strategy

About this video

Avoid the pitfalls of starting an API initative without a structured approach by considering what you want to achieve. With a structured API strategy, you'll magnify the success of your API programs. In this session, you'll learn how to structure an approach to API strategy using the API Business Model Canvas. The API Model Canvas is a new open source methodology based on Osterwalder's Business Model Canvas that considers the viewpoints of different stakeholders. In addition, we'll look at several real-world examples, including Oxford University Press and ZDF (German Television).

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